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What has this confession done to the Letterman brand?

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Protect Insurance Companies PSA from Will Ferrell What do you think of this video? Is sarcasm an effective branding tool?

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What are your New Year's resolutions for 2010?

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What are you thankful for this year?

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What is the late night shuffle doing to the Leno and O'Brien brands?

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Great partnership between Google and Sesame Street. Multiple executions ...but still  fresh each time. In case you missed him, Elmo. In all his vibrating glory. And here's the ensemble,...

Are You Lining Up to Buy an iPad?

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Over 300,000 people bought iPads on the first day of sale, were you among them? Are you waiting for the 3G version or just...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

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What's on your holiday wish list this year?

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How good are you at saying "No"? In a recent post on What Would Make Women Happier, learning to say no more was ranked as...