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Leading mass-market vodka brand Stolichnaya wanted to compete in the highly competitive and image-driven, ultra-premium market.  Julie and the Interbrand Consumer Branding team came...

Cadbury Schweppes Americas Beverages (CSAB) came to Interbrand for a better packaging solution for their core diet brands. The Company wished to play on...

During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices...

Avon’s research revealed an untapped market of 20 million women who would buy Avon products, but preferred shopping at retail rather than through door-to-door...

Heinz, the category leader in Ketchup, wanted to grow a mature segment through new product development. Julie and her team at Interbrand were tasked...