Think Inside the Box for Better Branding
Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....
Sweeten Your Brand with Innovation
Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...
This Valentine’s Day, Show Your Love with a Twist
Tired of the same old gifts for Valentine's Day? If you're stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we've uncovered...
What’s the Right Price?
I'm confused.It seems a lot of the old rules about pricing and value have been thrown out in this distressed economy.Everything is on sale,...
6 Graduate Gifts with a TWIST
It’s officially graduation season, and the pressure to find the perfect gift is on. Whether it be high school, college, or a pursuit of...
An Airport TWIST Makes Wait Time More Fun
Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...
Your Brand Needs a Gift Guide
This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...
The Scarlet P
I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...
What Brand is Your Father Quiz and What’s His Ideal Gift?
Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations....
Last Minute Gifts that Twist
There's nothing better than giving a gift that's really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional...