Think Inside the Box for Better Branding

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Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

Are Salespeople Irrelevant?

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Fascinating article in New York Times about the New Touch Face of Vending Machines. No longer the domain of candy bars and potato chips, vending...

Skin care meets Technology, what a TWIST!

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This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.  Going through the teenage years is hard enough but having to deal with acne...

Mirror, Miror with a Twist

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Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...

The Joy of Less

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Lately I've been paring down my shopping and loving itI think it started in the Fall with the onset of the Recession. I suddenly...

5 Creative Gifts that Won’t Break the Bank

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Holidays, and especially holiday gift giving, can be extremely taxing. But this year why not take a step back and create something special? Save the physically...

Last Minute Gifts that Twist

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There's nothing better than giving a gift that's really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional...

A TWIST On Personal Shopping

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Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try...

Smarter Spending and the Joy of Less

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I'm a marketer so of course I want people to buy things. Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example. But as we...

Five Brand-Marvelous Ideas for Mother’s Day

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It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...