Celebrate the Modern Dad with a TWIST

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The modern dad is different than the stereotypical dad of times past. The new age father ditches the stern authority figure and involves himself...

Mirror, Miror with a Twist

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Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...

Smarter Spending and the Joy of Less

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I'm a marketer so of course I want people to buy things. Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example. But as we...

Twist Your Clutter Into Cash

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  They say that a picture is worth a thousand words, or maybe in this case - a thousand dollars?  Founded by Agustin Gomez in...

Sweeten Your Brand with Innovation

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Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

‘Tis the Season to Build your Brand

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We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your...

What Brand is Your Father Quiz and What’s His Ideal Gift?

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Fathers are a bridge to the world. They help us learn who we really are, how to navigate the world and achieve our aspirations....

Last Minute Gifts that Twist

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There's nothing better than giving a gift that's really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional...

Think Inside the Box for Better Branding

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Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

Five Brand-Marvelous Ideas for Mother’s Day

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It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...