Last Minute Gifts that Twist
There's nothing better than giving a gift that's really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional...
A Wine Tasting With a Matchmaking Twist
“Wine... offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.” writes Ernest Hemingway; but not all wines are created...
2-in-1 Mother’s Day TWISTS for the Busy Mom
Mothers seem to never stop… they're always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let...
A Curated Brand Can be Music to Your Ears
What goes around comes around. No matter which technology is used to deliver it, from the hand-cranked Victrola machine to micro-chips embedded into eyeglasses,...
The Joy of Less
Lately I've been paring down my shopping and loving itI think it started in the Fall with the onset of the Recession. I suddenly...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...
The Scarlet P
I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...
What’s the Right Price?
I'm confused.It seems a lot of the old rules about pricing and value have been thrown out in this distressed economy.Everything is on sale,...
Are Salespeople Irrelevant?
Fascinating article in New York Times about the New Touch Face of Vending Machines.
No longer the domain of candy bars and potato chips, vending...