The Scarlet P
I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...
Mirror, Miror with a Twist
Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...
A TWIST On Graduation Gifts
It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...
‘Tis the Season to Build your Brand
We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your...
Are Salespeople Irrelevant?
Fascinating article in New York Times about the New Touch Face of Vending Machines.
No longer the domain of candy bars and potato chips, vending...
The Joy of Less
Lately I've been paring down my shopping and loving itI think it started in the Fall with the onset of the Recession. I suddenly...
2-in-1 Mother’s Day TWISTS for the Busy Mom
Mothers seem to never stop… they're always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let...
Skin care meets Technology, what a TWIST!
This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.
Going through the teenage years is hard enough but having to deal with acne...
The Power of “We” in Customer Service
Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...