The Scarlet P

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I was walking up Park Avenue from Soho the other night with a plastic bag of groceries. Suddenly I felt incredibly negatively conspicuous toting...

Mirror, Miror with a Twist

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Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one...

A TWIST On Graduation Gifts

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It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...

‘Tis the Season to Build your Brand

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We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your...

Are Salespeople Irrelevant?

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Fascinating article in New York Times about the New Touch Face of Vending Machines. No longer the domain of candy bars and potato chips, vending...

The Joy of Less

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Lately I've been paring down my shopping and loving itI think it started in the Fall with the onset of the Recession. I suddenly...

2-in-1 Mother’s Day TWISTS for the Busy Mom

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Mothers seem to never stop… they're always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let...

Skin care meets Technology, what a TWIST!

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This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.  Going through the teenage years is hard enough but having to deal with acne...

The Power of “We” in Customer Service

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Here's a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand...