Bathroom Branding

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Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....

A Twist on a Traditional Car Rental

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You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...

A Travel Twist for Pets

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Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling...

A Rise in Booty Branding?

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I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...

17 Trends According to Faith Popcorn

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I received these trends in a marketing email from Faith Popcorn’s Brain Reserve. I’ve always been interested in trends. I don’t really believe in their ability...

4 Unconventional Ways to Build Buzz Around Your Brand

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With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...

Twisting Personal Branding: Tone, Twitter and Trouble

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Though your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public...

A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in...