An Older Twist For a New Brand
"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...
Twisting Personal Branding: Tone, Twitter and Trouble
Though your business’s semblance is essential to your success, don’t forget to pay attention to how you present yourself. Your personal brand shows the public...
March Madness – Instant Replay
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‘Word of Eye’ Is Key to Success in Branding Today
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...
Engage Your Target With a Gaming Twist
Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target. Gabe...
Valentine Twists For Him and Her
Expressing love can take many forms, but there's something intimate and long-lasting about putting your passion for your Valentine into words. Here are our...
Bathroom Branding
Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo.
The potty, loo, john etc.
Yes, the Bathroom seems to have...
Talking Brand and Entrepreneur TWISTS with Steve Blank
Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...
Elder Care with a TWIST
Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...
What Brand Is Your Mom? Unlock her Perfect Gift.
Strong brands speak to us. They resonate with our personalities. They help us project to the world who we really are inside and how...