‘Word of Eye’ Is Key to Success in Branding Today

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Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...

An Older Twist For a New Brand

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"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...

New Twist on Food Delivery

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Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...

Make Your Brand Personal

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #9: MAKE YOUR BRAND PERSONAL  Most successful...

Bathroom Branding

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Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

Connecting: How to Build an Unforgettable Brand

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BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and...

Engage Your Target With a Gaming Twist

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Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target.  Gabe...

A Twist on a Traditional Car Rental

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You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....

A Rise in Booty Branding?

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I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude. Today, I learned (quite by...