‘Word of Eye’ Is Key to Success in Branding Today
Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on...
An Older Twist For a New Brand
"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...
New Twist on Food Delivery
Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...
Make Your Brand Personal
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP #9: MAKE YOUR BRAND PERSONAL
Most successful...
Bathroom Branding
Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo.
The potty, loo, john etc.
Yes, the Bathroom seems to have...
Connecting: How to Build an Unforgettable Brand
BrandTwist Founder & CEO and former V.P. of Brand for Virgin, Julie Cottineau, shares her entrepreneurial story and talks about personal branding, innovation, and...
Engage Your Target With a Gaming Twist
Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target. Gabe...
A Twist on a Traditional Car Rental
You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...
The Pet Rock and other Favorite 70’s Brands
Today is my birthday.
Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....
A Rise in Booty Branding?
I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude.
Today, I learned (quite by...