Top 5 Freedom Brands

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Independence Day in the U.S.A. is a time to salute our founding fathers and mothers and take a moment to celebrate the birth of...

Elder Care with a TWIST

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Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...

17 Trends According to Faith Popcorn

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I received these trends in a marketing email from Faith Popcorn’s Brain Reserve. I’ve always been interested in trends. I don’t really believe in their ability...

An Older Twist For a New Brand

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"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...

New Twist on Food Delivery

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Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...

A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in...

Add a Fresh Twist

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Bathroom Branding

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Lately, I've been noticing some pretty creative use of a space that's been traditionally taboo. The potty, loo, john etc. Yes, the Bathroom seems to have...

4 Unconventional Ways to Build Buzz Around Your Brand

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With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...

A Twist on a Traditional Car Rental

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You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...