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    Black and Blue Branding

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    This summer I got to spend a lot of time doing my two favorite activities: 1) hanging out with my kids and 2) taking...

    5 Super Bowl TWISTS to add to your Brand Playbook

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    Whether or not you're a fan of the game of football and a regular watcher, we can all learn something by being an ad spectator on the big day. With 30-second spots going for close to a record $7 million dollars this year, chances are that these brands have put a lot of time into developing messages with a unique TWIST - a fresh perspective that breaks through. 

    Bounty Gets Hip (and Hop)

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    Check out this video from Procter and Gamble (!) for Bounty paper towels. I applaud the effort to bring some excitement and coolness into the...