{"id":10058,"date":"2015-01-06T09:42:16","date_gmt":"2015-01-06T14:42:16","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=10058"},"modified":"2018-10-18T20:12:41","modified_gmt":"2018-10-18T20:12:41","slug":"a-cool-drink-with-a-warm-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brands-that-twist\/a-cool-drink-with-a-warm-twist\/","title":{"rendered":"A Cool Drink with a Warm Twist"},"content":{"rendered":"

\"beermit\"<\/a><\/p>\n

Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding on to their favorite beverage – and keeping it cold at the same time.<\/p>\n

SUZY KUZY\u00a0<\/a><\/strong>has come up with a simple solution to that pesky problem by TWISTING two ideas together: an insulating drink jacket + a cozy warm mitten = Knit Beer Mitts. And according to the dozens of testimonials on their site, people love them.<\/p>\n

“Super awesome! Hands warm, beer cold.”<\/i><\/p>\n

Sometimes the most obvious solution is right in front of us, but the trick is to go beyond the idea stage to actual implementation. Don\u2019t just say \u201csomeone should find a way to make a better mousetrap\u201d \u2013 build the trap and become the big cheese.<\/p>\n

What idea have you been kicking around that needs to get out of your head and into the market?<\/p>\n

In Brand School\u00a0we show you how to tap into market gaps and apply creative TWISTS to deliver tangible solutions. To find out what Brand School can do for you and receive a one-on-one Brand Health Check Strategy Session, click here.<\/a><\/strong><\/p>\n

\"BT<\/a><\/i><\/p>\n

“Brand School showed me what fun it is to actually work on my business.”<\/em>\u00a0– Jean Carucci, Carucci Consultants<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding on to their favorite beverage – and keeping it cold at the same time. SUZY KUZY\u00a0has come up with a simple solution to that pesky problem by TWISTING two ideas together: […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,92,164,50,63],"tags":[40,60,42,45,77,52,97,78,746,747],"class_list":{"0":"post-10058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brands-that-twist","7":"category-creativity","8":"category-customization","9":"category-entrepreneurs","10":"category-innovation","11":"tag-brand","12":"tag-brand-school","13":"tag-branding","14":"tag-brandtwist","15":"tag-innovation-2","16":"tag-julie-cottineau","17":"tag-product-innovation","18":"tag-small-business","19":"tag-suzy-kuzy","20":"tag-tailgating"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=10058"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10058\/revisions"}],"predecessor-version":[{"id":16288,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10058\/revisions\/16288"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=10058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=10058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=10058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}