{"id":10279,"date":"2015-02-17T10:37:38","date_gmt":"2015-02-17T15:37:38","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=10279"},"modified":"2018-10-18T20:12:40","modified_gmt":"2018-10-18T20:12:40","slug":"mirror-miror-with-a-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/mirror-miror-with-a-twist\/","title":{"rendered":"Mirror, Miror with a Twist"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=10279\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10280\" alt=\"mirror\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2015\/02\/mirror.jpg\" width=\"965\" height=\"206\" \/><\/a><\/p>\n<p>Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one has been able to alleviate the isolation a shopper feels when alone in the dressing room, unable to really \u201csee\u201d how they look in a potential new outfit or get a friendly second opinion\u2013 until now.<\/p>\n<p>What if you took a dressing room mirror and TWISTED it with Skype?<\/p>\n<p>You\u2019d have the Neiman Marcus cutting edge, interactive, 360 degree, social-sharing High Tech Memory Mirror.<\/p>\n<p>Nieman Marcus looked at their customer\u2019s unmet needs and how they like to communicate and developed this soon-to-be-released mirror that eliminates the lonely, cumbersome and doubt-filled shopper experience and transforms it into \u00a0social, supportive and enjoyable. Shoppers can literally \u201csee\u201d 360 degree, side-by-side video comparisons of themselves in different outfits and share the video right there in store, via an iPad. This is a great solution for special occasion shopping when friends and family are often geographically spread out.<\/p>\n<p><object width=\"425\" height=\"279\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"http:\/\/www.cbsnews.com\/common\/video\/cbsnews_video.swf\" \/><param name=\"scale\" value=\"noscale\" \/><param name=\"salign\" value=\"lt\" \/><param name=\"background\" value=\"#000000\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"flashvars\" value=\"pType=embed&amp;si=254&amp;pid=ePDPLKd6dWvI&amp;url=http:\/\/www.cbsnews.com\/videos\/high-tech-memory-mirror-records-and-shows-outfits-from-all-angles\" \/><embed width=\"425\" height=\"279\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.cbsnews.com\/common\/video\/cbsnews_video.swf\" scale=\"noscale\" salign=\"lt\" background=\"#000000\" allowfullscreen=\"true\" allowscriptaccess=\"always\" flashvars=\"pType=embed&amp;si=254&amp;pid=ePDPLKd6dWvI&amp;url=http:\/\/www.cbsnews.com\/videos\/high-tech-memory-mirror-records-and-shows-outfits-from-all-angles\" \/><\/object><\/p>\n<p>Take the time to think about moments in your client\u2019s buying process where you could help them feel more supported and less isolated\u2026 and you might have the spark of a game-changing innovation.<\/p>\n<p>Brand School Master Class teaches you how to find and apply TWISTS that make it easier for customers to enjoy experiencing your business.\u00a0<strong><a href=\"http:\/\/brandtwist.com\/brand-health-check\/\">Enrolling now \u2013 see if your brand qualifies HERE<\/a>.<\/strong><\/p>\n<p><i><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" alt=\"BT BrandTwistSchoolLogosHSept27withTagline\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/BT-BrandTwistSchoolLogosHSept27withTagline.jpg\" width=\"272\" height=\"116\" \/><\/a><\/i><\/p>\n<p><span style=\"color: #b64991;\"><em>&#8220;Brand School turned out to be like the Mastercard commercial, priceless.The one-on-one sessions really allowed me to go deep into what my practice was about and how to implement it&#8221;<\/em>\u00a0&#8211; Sandeep Manchanda, Giraffe Partners Program Management<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one has been able to alleviate the isolation a shopper feels when alone in the dressing room, unable to really \u201csee\u201d how they look in a potential new outfit or get a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,31,92,63,37,96,106],"tags":[40,41,60,42,45,514,531,768,52,769,770,97,771],"class_list":{"0":"post-10279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brands-that-twist","8":"category-creativity","9":"category-innovation","10":"category-inspiration","11":"category-problem-solving","12":"category-shopping","13":"tag-brand","14":"tag-brand-building","15":"tag-brand-school","16":"tag-branding","17":"tag-brandtwist","18":"tag-customer-care","19":"tag-customer-experience","20":"tag-high-tech-mirror","21":"tag-julie-cottineau","22":"tag-mirror","23":"tag-neiman-marcus","24":"tag-product-innovation","25":"tag-skype"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=10279"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10279\/revisions"}],"predecessor-version":[{"id":16281,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10279\/revisions\/16281"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=10279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=10279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=10279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}