{"id":10349,"date":"2015-03-03T11:28:51","date_gmt":"2015-03-03T16:28:51","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=10349"},"modified":"2018-10-18T20:12:40","modified_gmt":"2018-10-18T20:12:40","slug":"finding-the-path-to-products-that-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brands-that-twist\/finding-the-path-to-products-that-twist\/","title":{"rendered":"Finding the Path to Products That Twist"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=10349\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10351\" alt=\"emmaware\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2015\/03\/emmaware.gif\" width=\"1511\" height=\"352\" \/><\/a><\/p>\n<p>Every entrepreneur has their \u201cAh ha!\u201d moment when they realize what they want to create \u2013 and often it is not what they would ever have anticipated doing.<\/p>\n<p>London-based Emma Ware went from being a TV camera assistant to being a high-end jewelry designer and craftsperson \u2013 almost in an instant. Her \u201cAh ha!\u201d moment was completely unexpected. Emma talks about her <strong><a href=\"http:\/\/www.ideastap.com\/IdeasMag\/all-articles\/me-and-my-studio-emma-ware\" target=\"_blank\">inspirational moment <\/a><\/strong>\u2013 when the idea first came to her to create jewelry from bike tires,\u00a0\u201cI had the idea to make jewelry from bike tire inner tubes when my friend had a puncture. I thought, that looks nice, and started playing with it. That was a light-bulb moment.\u201d<\/p>\n<p>Since that moment <strong><a href=\"http:\/\/emmaware.co.uk\">Emma Ware&#8217;s<\/a> <\/strong>unique pieces have received considerable magazine and press coverage throughout the high-end fashion world.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/spoFw62aBW4\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Innovation can be inspired by unexpected moments and unconventional resources. What would happen if you took your product and twisted it with an out-of-category medium, material or even a location?<\/p>\n<p>Take your business where it\u2019s never been before. <strong><a href=\"http:\/\/BrandSchoolOnline.com\">Brand School<\/a><\/strong> gives entrepreneurs, artists and nonprofits the tools to build brand and reach new destinations.<\/p>\n<p><i><a href=\"http:\/\/brandtwist.com\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"BT BrandTwistSchoolLogosHSept27withTagline\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/BT-BrandTwistSchoolLogosHSept27withTagline.jpg\" width=\"272\" height=\"116\" \/><\/a><\/i><\/p>\n<p><span style=\"color: #b7478b;\"><i>&#8220;Brand School was engaging and helpful to me in learning more about myself and my business.\u00a0Results came amazingly quick. Now, my brand name speaks my message immediately and I&#8217;ve expanded my reach.&#8221;<\/i>\u00a0\u00a0&#8211; Lynn Stull, Owner Arts2Thrive<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every entrepreneur has their \u201cAh ha!\u201d moment when they realize what they want to create \u2013 and often it is not what they would ever have anticipated doing. London-based Emma Ware went from being a TV camera assistant to being a high-end jewelry designer and craftsperson \u2013 almost in an instant. Her \u201cAh ha!\u201d moment [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,92,164,50,38,37],"tags":[40,41,60,42,45,80,777,778,76,779,52,97,780],"class_list":["post-10349","post","type-post","status-publish","format-standard","category-brands-that-twist","category-creativity","category-customization","category-entrepreneurs","category-generating-ideas","category-inspiration","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-building","tag-creative","tag-emma-ware","tag-entrepreneur","tag-jewelry","tag-julie-cottineau","tag-product-innovation","tag-recycled"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Every entrepreneur has their \u201cAh ha!\u201d moment when they realize what they want to create \u2013 and often it is not what they would ever have anticipated doing. 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