{"id":10386,"date":"2015-03-10T11:29:25","date_gmt":"2015-03-10T15:29:25","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=10386"},"modified":"2018-10-18T20:12:40","modified_gmt":"2018-10-18T20:12:40","slug":"a-one-click-twist-delivers-beer-and-surprises","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/a-one-click-twist-delivers-beer-and-surprises\/","title":{"rendered":"A One-Click Twist Delivers Beer And Surprises"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=10386\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10392\" alt=\"budbutton\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2015\/03\/budbutton.gif\" width=\"896\" height=\"254\" \/><\/a><\/p>\n<p>Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes. \u00a0With one click of the Bud Light Button App, Anheuser-Busch will be delivering your beer plus random surprises &#8211; anything from branded gear to a DJ ready to rock your gathering.<\/p>\n<p>With this twist Anheuser-Busch stays right on-brand to connect with Bud Light\u2019s social, party-going and techno-savvy market, which is also reflected in their marketing hashtag #UpForWhatever<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FOnPvW7gFys\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Look for new ways to surprise and delight your customers. A little <strong><a href=\"http:\/\/brandtwist.com\/?p=7352\">SWAG<\/a><\/strong> is always appreciated \u2013 but think outside the box to offer something unexpected. Consider also using a hashtag to reaffirm your brand promise throughout your social media channels.<\/p>\n<p>Knowing what really moves and inspires your ideal customer is essential to getting your brand into their life. Brand School Master Class gives you the tools you need to zero-in on your ideal customer and create the TWIST that will take your business further.\u00a0Enrolling now <strong><a href=\"http:\/\/brandtwist.com\/brand-health-check\/\">HERE<\/a>.<\/strong><\/p>\n<p><i><a href=\"http:\/\/brandtwist.com\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"BT BrandTwistSchoolLogosHSept27withTagline\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/BT-BrandTwistSchoolLogosHSept27withTagline.jpg\" width=\"272\" height=\"116\" \/><\/a><\/i><\/p>\n<p><span style=\"color: #b64999;\"><i>&#8220;Brand School was helped us set structure to our process, define our target and recognize our customer&#8217;s motivations. We were able to create timely taglines and better define our branding campaigns.<\/i>&#8221; &#8211;\u00a0Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes. \u00a0With one click of the Bud Light Button App, Anheuser-Busch will be delivering your beer plus random surprises &#8211; anything from branded gear to a DJ ready to rock your gathering. With [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,27,31,108,63,56],"tags":[781,40,41,60,42,45,782,783,89,52,54],"class_list":{"0":"post-10386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-implementation","9":"category-brand-personality","10":"category-brands-that-twist","11":"category-digital-media","12":"category-innovation","13":"category-social-media","14":"tag-anheuser-busch","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-branding","19":"tag-brandtwist","20":"tag-bud-button-app","21":"tag-bud-light","22":"tag-business-innovation","23":"tag-julie-cottineau","24":"tag-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=10386"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10386\/revisions"}],"predecessor-version":[{"id":16276,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10386\/revisions\/16276"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=10386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=10386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=10386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}