{"id":10658,"date":"2015-05-19T10:26:25","date_gmt":"2015-05-19T14:26:25","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=10658"},"modified":"2018-10-18T20:12:39","modified_gmt":"2018-10-18T20:12:39","slug":"a-twist-that-can-save-the-planet","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-implementation\/a-twist-that-can-save-the-planet\/","title":{"rendered":"A Twist That Can Save the Planet"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=10658\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10661\" alt=\"caps\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2015\/05\/caps.jpg\" width=\"829\" height=\"286\" \/><\/a><\/p>\n<p>Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top 10 list of commonly found pieces of trash on the shores. The problem is clear, but so far no one has come up with a solution to keep these caps out of our oceans and landfills. That\u2019s until now. <strong><a href=\"http:\/\/www.cleverpack.com.br\/clever-caps\/en\/\">Clever Caps<\/a><\/strong> has taken a conventional water bottle cap and TWISTED it with a Lego block \u2013 they&#8217;ve created an innovative solution for a world increasingly concerned about environmental pollution and trash build up.<\/p>\n<p>With Clever Caps, users can create everything from furniture, to light fixtures, to art pieces, to children\u2019s toys \u2013 and they interlock with similar crafting blocks already on the market.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0lPgOC84dak\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>We were so impressed by this TWIST that <strong><a href=\"http:\/\/www.boredpanda.com\/brazilians-create-reusable-bottle-caps-that-are-building-blocks-and-help-the-environment-2\/\">we donated<\/a><\/strong> to a crowd funding campaign on Indiegogo. You can too.<\/p>\n<p>Just by adding one simple out-of-category twist, Clever Caps created an all-around friendlier bottle cap that\u2019s fun and more environmentally friendly.<\/p>\n<p>Brand School Master Class gives you the tools you need to create the TWIST that will take your business further.\u00a0Enrolling now\u00a0<strong><a href=\"http:\/\/brandtwist.com\/\">HERE<\/a>.<\/strong><\/p>\n<p><strong><\/strong><i><a href=\"http:\/\/brandtwist.com\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"BT BrandTwistSchoolLogosHSept27withTagline\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/BT-BrandTwistSchoolLogosHSept27withTagline.jpg\" width=\"272\" height=\"116\" \/><\/a><\/i><\/p>\n<p><span style=\"color: #a65996;\"><i>&#8220;Brand School&#8217;s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth&#8230; and\u00a0keep it growing and transforming to passionately share what I love with others.&#8221; &#8211;<\/i>\u00a0Deborah Coulter, deborahcoulterartflow.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top 10 list of commonly found pieces of trash on the shores. The problem is clear, but so far no one has come up with a solution to keep these caps out [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,31,92,136,84,50,105,38,68,63,341,96],"tags":[818,40,41,60,42,45,89,819,532,820,52,821,97],"class_list":{"0":"post-10658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-implementation","7":"category-brands-that-twist","9":"category-crowd-sourcing","10":"category-customer-service","11":"category-entrepreneurs","12":"category-environment","13":"category-generating-ideas","14":"category-global-campaigns","15":"category-innovation","16":"category-packaging-2","17":"category-problem-solving","18":"tag-bottle-cap","19":"tag-brand","20":"tag-brand-building","21":"tag-brand-school","22":"tag-branding","23":"tag-brandtwist","24":"tag-business-innovation","25":"tag-clever-caps","26":"tag-environment-2","27":"tag-indiegogo","28":"tag-julie-cottineau","29":"tag-lego","30":"tag-product-innovation"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=10658"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10658\/revisions"}],"predecessor-version":[{"id":16261,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/10658\/revisions\/16261"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=10658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=10658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=10658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}