{"id":11064,"date":"2016-01-12T11:24:37","date_gmt":"2016-01-12T16:24:37","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11064"},"modified":"2018-10-18T20:12:10","modified_gmt":"2018-10-18T20:12:10","slug":"an-older-twist-for-a-new-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/uncategorized\/an-older-twist-for-a-new-brand\/","title":{"rendered":"An Older Twist For a New Brand"},"content":{"rendered":"

\"sarah<\/a><\/p>\n

“Everyone talks about building a relationship with your customer. I think you build one with your employees first.” Senior vice president of retail and online stores at\u00a0Apple Inc.\u00a0and former\u00a0CEO\u00a0of\u00a0Burberry\u00a0Angela Ahrendts knew that employees are the cornerstones of building a business.<\/p>\n

So does Sarah Oliver Handbags<\/a><\/strong>\u00a0<\/b>founder\u00a0Sarah Oliver.<\/p>\n

Oliver started designing handbags as gifts for friends and family and when stores began to inquiring to sell her pocketbooks she realized she could grow her business. She wanted to keep production in the U.S. but did not have the human resources to do the hand knitting required. Reflecting on dear memories of knitting with her mother and grandmother the idea came to her: why not see if the seniors at the nearby Redwoods Senior Retirement Community would want to sign on as knitters for her handbag company? And right away, an enthusiastic team of senior knitters stepped forward.<\/p>\n

Calling themselves The Purlettes, they are the foundation of the business and put a little of themselves into every one of the hand-knit bags they produce for the company. Says Sarah,\u00a0\u201cWhen I think of the potential we have to scale and create opportunity for seniors across the country, I just get so excited imagining the possibilities…\u00a0Every one of our bags tells a story worth telling!”<\/p>\n