{"id":11076,"date":"2016-01-19T09:12:24","date_gmt":"2016-01-19T14:12:24","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11076"},"modified":"2018-10-18T20:12:10","modified_gmt":"2018-10-18T20:12:10","slug":"a-fashionable-twist-on-granny-glasses","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/uncategorized\/a-fashionable-twist-on-granny-glasses\/","title":{"rendered":"A Fashionable TWIST on Granny Glasses"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/01\/blinks.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-11084\" alt=\"blinks\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/01\/blinks.jpg\" width=\"1364\" height=\"346\" \/><\/a><\/p>\n<p>I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a beautiful pendant necklace. That\u2019s when she really impressed me by flipping her necklace open to reveal that it multi-tasked as a pair of chic reading glasses. This struck me as a brilliant TWIST. For the woman who is embarrassed to pull a pair of readers out of her designer handbag just to read a the menu in a hip restaurant &#8211; \u00a0<a href=\"https:\/\/store.myeyestore.com\/blinksonline\/\" target=\"_blank\"><strong>Blinks<\/strong> <\/a>are a great solution. Their tagline is \u201cWe make needing reading glasses a fashion statement.\u201d No granny glasses here!<\/p>\n<p>Blinks co-founders, sisters Stephannie Keller and Heidi Valenti, really understand a key pain point of their target customer, the fashion conscious middle-aged woman. They fittingly named their company Girl Powered Inc. Blinks really scores a home run with this stylish solution and was even featured in the 2012 Academy Awards swag gift bag.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PwrpbsknsCY\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>As a Brand School graduate, I really love Brand School\u2019s A+++ practice of TWISTING.\u00a0 To successfully leverage lessons from brands that you admire you need to: 1) Become <b>A<\/b>ware of innovative brands, 2) <b>A<\/b>nalyze what\u2019s working and catching your attention and 3) <b>A<\/b>pply this to your own brand challenges.<\/p>\n<p>This got me thinking about how I could incorporate a similar TWIST into my own brand, <strong><a href=\"http:\/\/missionboostconsulting.com\">MissionBoost<\/a><\/strong> consulting. Everyone knows that social media is necessary tool to give your business a leg up. However, some of my clients are insecure about posting on social channels, as they do not want to come off as Granny with her first-time Facebook post. By incorporating my client\u2019s individual voice and sense of style and using tools like <strong><a href=\"http:\/\/www.canva.com\">Canva<\/a><\/strong> and <strong><a href=\"https:\/\/buffer.com\/pablo\">Pablo<\/a><\/strong>, I help her create posts that are formatted with great fonts and beautiful images to make her and her businesses shine.<\/p>\n<p>How can you use your favorite brand TWIST to inspire innovations that connect to your core customer and grow your business?<\/p>\n<p>Brand School gives you the tools to innovate and deliver more of what your ideal customers really crave. See what Brand School\u2019s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session\u00a0<a href=\"http:\/\/brandtwist.com\/\"><strong>HERE<\/strong>.<\/a><\/p>\n<p><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11259\" alt=\"bt-health-check-2\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/12\/bt-health-check-2-300x98.jpg\" width=\"300\" height=\"98\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #c43aa6;\"><em>\u201cBrand School was helped us set structure to our process, define our target and recognize our customer\u2019s motivations. We were able to create timely taglines and better define our branding campaigns.\u201d<\/em>\u00a0&#8211;\u00a0Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit<\/span><\/p>\n<p><strong>About the author:<\/strong><\/p>\n<p><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/01\/Randi-SA.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-11082\" alt=\"Randi-SA\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/01\/Randi-SA.jpg\" width=\"152\" height=\"177\" \/><\/a><\/p>\n<p>Randi Curhan is founder of MissionBoostConsulting.com, specializing in\u00a0helping you figure out what you really need to do to bring your business to the next level, get projects off the plate, and get it done.\u00a0Randi grew up 3rd of four kids, sandwiched between two gifted, mathlete brothers. Randi realized at a young age (when her preschooler brother shouted out the answers to her homework problems before she finished reading them) that she had to work a little harder to get where she wanted to be. That did not intimidate this girl who thrived on the challenge. It\u2019s how she got into an ivy league school where she excelled among the Wharton pocket protector set, nailed the dream job at Goldman and got a spot in an amazing MBA program. Randi\u2019s love of figuring sh** out and getting it done has always made her a valuable part of teams throughout her academic and professional life. Even while taking time \u201coff\u201d to raise her children, Randi was the one to set up fundraising systems, databases, email invitations and graphics for events. Consistently boosting and supporting people around her, always excited to learn the latest trends and tools and to put them into action, has earned Randi her status as \u201cLegend\u201d in ability to help others the job done.<\/p>\n<p>You can reach Randi via <a href=\"https:\/\/www.linkedin.com\/in\/randicurhan\" target=\"_blank\"><strong>MissionBoostConsulting.com,<\/strong><\/a> on <a href=\"https:\/\/www.facebook.com\/missionboost\/?fref=ts__\" target=\"_blank\"><strong>Facebook,<\/strong><\/a> <a href=\"https:\/\/twitter.com\/missionboost\" target=\"_blank\"><strong>Twitter<\/strong> <\/a>and <a href=\"https:\/\/www.linkedin.com\/in\/randicurhan\" target=\"_blank\"><strong>Linkedin<\/strong><\/a>.<\/p>\n<p>Interested in guest blogging for BrandTwist? Contact jamie@herculiz.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am always on the look out for that really great fashion statement piece, so I was quick to notice my BFF wearing a beautiful pendant necklace. That\u2019s when she really impressed me by flipping her necklace open to reveal that it multi-tasked as a pair of chic reading glasses. This struck me as a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,92,50,38,253,63,107,96,1],"tags":[40,41,60,42,45,883,884,76,317,885,886,97,887],"class_list":{"0":"post-11076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brands-that-twist","7":"category-creativity","8":"category-entrepreneurs","9":"category-generating-ideas","10":"category-guest-bloggers","11":"category-innovation","12":"category-overcoming-obstacles","13":"category-problem-solving","14":"category-uncategorized","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-branding","19":"tag-brandtwist","20":"tag-business-productivity","21":"tag-canva","22":"tag-entrepreneur","23":"tag-juliecottineau","24":"tag-missionboost","25":"tag-pablo","26":"tag-product-innovation","27":"tag-randi-curhan"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11076"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11076\/revisions"}],"predecessor-version":[{"id":16239,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11076\/revisions\/16239"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}