{"id":11216,"date":"2016-03-08T09:48:52","date_gmt":"2016-03-08T14:48:52","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11216"},"modified":"2018-10-18T20:12:10","modified_gmt":"2018-10-18T20:12:10","slug":"a-twist-to-wash-the-gray-away","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/a-twist-to-wash-the-gray-away\/","title":{"rendered":"A Twist to Wash the Gray Away"},"content":{"rendered":"

\"esalon\"<\/a><\/p>\n

At-home, DIY hair coloring products can save you money but can be inconvenient. Gray\u00a0roots appear like a skunk\u2019s stripe and you have to find the time to head to the store, hope they have the right color on hand, head home, apply, wait, wash and dry. Eventually the color no longer works properly and you have to go through another trial and error process to find a new formula that will do the trick.<\/p>\n

Salon treatments are expensive and getting an appointment when you want one isn\u2019t always possible \u2013 and, let\u2019s face it \u2013 guys may not be comfortable having their hair colored out in the open in a salon.<\/p>\n

eSalon<\/a><\/strong> understands these downsides to the current coloring options and TWISTED to come up with a fresh solution.<\/p>\n

They took the quality treatment you\u2019d get from a salon – think Frederic Fekkai Salons\u00a0– and twisted it with BirchBox\u2019s customized home-delivery service concept to create an affordable, DIY\u00a0hair color product delivered right to your door.<\/p>\n

They custom-tailor the coloring formula specifically to each individual client\u2026 they even put the customer\u2019s name on the bottle.<\/p>\n