{"id":11220,"date":"2016-03-15T09:27:39","date_gmt":"2016-03-15T13:27:39","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11220"},"modified":"2018-10-18T20:12:09","modified_gmt":"2018-10-18T20:12:09","slug":"a-twist-that-cleans-up","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/a-twist-that-cleans-up\/","title":{"rendered":"A Twist That Cleans Up"},"content":{"rendered":"

\"Q\"<\/a><\/p>\n

What do janitors have to do with James Bond 007? Not a lot – that is, until now.<\/p>\n

Friends Dan Teran and Saman Rahmanian were perplexed by a common problem faced by start-ups- office spaces could never adapt as quickly as the companies needed them to. It was such a pain to set up a new workspace, move a wall, order new desk chairs, or bring in an exterminator. They brainstormed and imagined the dream office manager as something like the character Q in James Bond films, a quiet genius who understands technology and creates the tools that help Bond do his work. That was how Managed by Q<\/a> <\/strong>was conceived.<\/p>\n

Reading the New York Times article, \u201cManaged by Q\u2019s ‘Good Jobs’ Gamble,\u201d<\/a> <\/strong>I was struck by how Teran and Rahmanian\u2019s thought process mirrored the BrandTwist technique of twisting with a brand completely outside of a company\u2019s category to come up with disruptive differentiating ideas. With the tagline \u201cWe make it easy to run your office,\u201d Q uses wall-mounted iPads with an intuitive app for ordering supplies or other services. Q takes care of all the details, quietly and quickly. Specific operators are matched with companies based upon an algorithm determining best fit for clients\u2019 needs in terms of skills and personality traits.<\/p>\n