{"id":11498,"date":"2016-03-31T10:50:09","date_gmt":"2016-03-31T14:50:09","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11498"},"modified":"2018-10-18T20:12:09","modified_gmt":"2018-10-18T20:12:09","slug":"the-twist-that-started-it-all-quick-twist-2","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/the-twist-that-started-it-all-quick-twist-2\/","title":{"rendered":"The Twist That Started It All &#8211; Quick Twist Video #2"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">. . . . . . . . . . .<\/span><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/158850961\" height=\"381\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and <a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong><\/a> founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald\u2019s airline TWIST that started it all.<\/p>\n<p>More Quick Twist Video tips\u00a0<a href=\"http:\/\/brandtwist.com\/category\/quick-twist-video-tips\/\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/p>\n<p><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands<\/strong><\/span>\u00a0<\/a>by\u00a0Brand School\u00a0founder Julie Cottineau.<\/p>\n<p><span style=\"color: #b34ba3;\"><em>\u201cJulie\u2019s rich experience as the vice president of brand for Virgin has been brought to life in TWIST \u2013 a wakeup call and a road map for building brands that break through and get noticed.\u201d<\/em> &#8211; Raul Leal, CEO Virgin Hotels<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; . . . . . . . . . . . A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald\u2019s airline TWIST that started [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,30,31,92,50,910],"tags":[40,41,60,42,45,89,52,412,87,911],"class_list":["post-11498","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-implementation","category-brand-personality","category-brand-strategy","category-brands-that-twist","category-creativity","category-entrepreneurs","category-quick-twist-video-tips","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-innovation","tag-julie-cottineau","tag-twist","tag-twist-book","tag-video-branding-tips"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\". . . . . . . . . . . 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Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald\u2019s airline TWIST that started\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/brand-experience\/the-twist-that-started-it-all-quick-twist-2\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Twist That Started It All \u2013 Quick Twist Video #2 - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\". . . . . . . . . . . A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald\u2019s airline TWIST that started\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandtwist.com\/blog\/brand-experience\/the-twist-that-started-it-all-quick-twist-2\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-03-31T14:50:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-18T20:12:09+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Twist That Started It All \u2013 Quick Twist Video #2 - BrandTwist Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\". . . . . . . . . . . A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald\u2019s airline TWIST that started\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#blogposting\",\"name\":\"The Twist That Started It All \\u2013 Quick Twist Video #2 - BrandTwist Blog\",\"headline\":\"The Twist That Started It All &#8211; Quick Twist Video #2\",\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/brandtwist.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Twist-angle-white1-150x150.png\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#articleImage\"},\"datePublished\":\"2016-03-31T10:50:09+00:00\",\"dateModified\":\"2018-10-18T20:12:09+00:00\",\"inLanguage\":\"en\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#webpage\"},\"articleSection\":\"Brand Experience, Brand Implementation, Brand Personality, Brand Strategy, Brands That Twist, Creativity, Entrepreneurs, Quick Twist Video Tips, brand, brand building, Brand School, branding, brandtwist, business innovation, Julie Cottineau, twist, TWIST Book, video branding tips\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/#listItem\",\"name\":\"Brand Experience\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/#listItem\",\"position\":2,\"name\":\"Brand Experience\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#listItem\",\"name\":\"The Twist That Started It All &#8211; Quick Twist Video #2\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#listItem\",\"position\":3,\"name\":\"The Twist That Started It All &#8211; Quick Twist Video #2\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-experience\\\/#listItem\",\"name\":\"Brand Experience\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/\",\"name\":\"Julie\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Julie\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/#webpage\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-experience\\\/the-twist-that-started-it-all-quick-twist-2\\\/\",\"name\":\"The Twist That Started It All \\u2013 Quick Twist Video #2 - BrandTwist Blog\",\"description\":\". . . . . . . . . . . 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