{"id":11498,"date":"2016-03-31T10:50:09","date_gmt":"2016-03-31T14:50:09","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11498"},"modified":"2018-10-18T20:12:09","modified_gmt":"2018-10-18T20:12:09","slug":"the-twist-that-started-it-all-quick-twist-2","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/the-twist-that-started-it-all-quick-twist-2\/","title":{"rendered":"The Twist That Started It All &#8211; Quick Twist Video #2"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">. . . . . . . . . . .<\/span><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/158850961\" height=\"381\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and <a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong><\/a> founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald\u2019s airline TWIST that started it all.<\/p>\n<p>More Quick Twist Video tips\u00a0<a href=\"http:\/\/brandtwist.com\/category\/quick-twist-video-tips\/\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/p>\n<p><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands<\/strong><\/span>\u00a0<\/a>by\u00a0Brand School\u00a0founder Julie Cottineau.<\/p>\n<p><span style=\"color: #b34ba3;\"><em>\u201cJulie\u2019s rich experience as the vice president of brand for Virgin has been brought to life in TWIST \u2013 a wakeup call and a road map for building brands that break through and get noticed.\u201d<\/em> &#8211; Raul Leal, CEO Virgin Hotels<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; . . . . . . . . . . . A little brand TWIST can make a big difference for a small business or entrepreneur. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin shares the story of the magical McDonald\u2019s airline TWIST that started [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,30,31,92,50,910],"tags":[40,41,60,42,45,89,52,412,87,911],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-implementation","8":"category-brand-personality","9":"category-brand-strategy","10":"category-brands-that-twist","11":"category-creativity","12":"category-entrepreneurs","13":"category-quick-twist-video-tips","14":"tag-brand","15":"tag-brand-building","16":"tag-brand-school","17":"tag-branding","18":"tag-brandtwist","19":"tag-business-innovation","20":"tag-julie-cottineau","21":"tag-twist","22":"tag-twist-book","23":"tag-video-branding-tips"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11498"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11498\/revisions"}],"predecessor-version":[{"id":16225,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11498\/revisions\/16225"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}