{"id":11511,"date":"2016-04-14T08:32:16","date_gmt":"2016-04-14T12:32:16","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11511"},"modified":"2018-10-18T20:12:09","modified_gmt":"2018-10-18T20:12:09","slug":"the-virgin-twist-quick-twist-video-4","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/the-virgin-twist-quick-twist-video-4\/","title":{"rendered":"The Virgin Twist &#8211; Quick Twist Video #4"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">. . . . . . . . . . .<\/span><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/158850556\" height=\"381\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and <a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong> <\/a>founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking.<\/p>\n<p>More Quick Twist Video tips\u00a0<a href=\"http:\/\/brandtwist.com\/category\/quick-twist-video-tips\/\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/twistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands<\/strong>\u00a0<\/a><\/span>by\u00a0Brand School\u00a0founder Julie Cottineau.<\/p>\n<p><span style=\"color: #b14da1;\"><em><b>\u201cJulie\u2019s rich experience as the vice president of brand for\u00a0<\/b><b>Virgin has been brought to life in TWIST \u2013 a wakeup call\u00a0<\/b><b>and a road map for building brands that break through and\u00a0<\/b><\/em><b><em>get noticed.\u201d<\/em>\u00a0<\/b>&#8211; Raul Leal, CEO\u00a0Virgin Hotels<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking. More Quick Twist [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,30,31,92,50,109,63,64,910],"tags":[40,41,60,42,45,89,52,97,412,87,911,79],"class_list":{"0":"post-11511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-implementation","8":"category-brand-personality","9":"category-brand-strategy","10":"category-brands-that-twist","11":"category-creativity","12":"category-entrepreneurs","13":"category-favorite-brands","14":"category-innovation","15":"category-insights","16":"category-quick-twist-video-tips","17":"tag-brand","18":"tag-brand-building","19":"tag-brand-school","20":"tag-branding","21":"tag-brandtwist","22":"tag-business-innovation","23":"tag-julie-cottineau","24":"tag-product-innovation","25":"tag-twist","26":"tag-twist-book","27":"tag-video-branding-tips","28":"tag-virgin"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11511"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11511\/revisions"}],"predecessor-version":[{"id":16222,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11511\/revisions\/16222"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}