{"id":11511,"date":"2016-04-14T08:32:16","date_gmt":"2016-04-14T12:32:16","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11511"},"modified":"2018-10-18T20:12:09","modified_gmt":"2018-10-18T20:12:09","slug":"the-virgin-twist-quick-twist-video-4","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/the-virgin-twist-quick-twist-video-4\/","title":{"rendered":"The Virgin Twist &#8211; Quick Twist Video #4"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">. . . . . . . . . . .<\/span><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/158850556\" height=\"381\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and <a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong> <\/a>founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking.<\/p>\n<p>More Quick Twist Video tips\u00a0<a href=\"http:\/\/brandtwist.com\/category\/quick-twist-video-tips\/\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/twistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands<\/strong>\u00a0<\/a><\/span>by\u00a0Brand School\u00a0founder Julie Cottineau.<\/p>\n<p><span style=\"color: #b14da1;\"><em><b>\u201cJulie\u2019s rich experience as the vice president of brand for\u00a0<\/b><b>Virgin has been brought to life in TWIST \u2013 a wakeup call\u00a0<\/b><b>and a road map for building brands that break through and\u00a0<\/b><\/em><b><em>get noticed.\u201d<\/em>\u00a0<\/b>&#8211; Raul Leal, CEO\u00a0Virgin Hotels<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking. More Quick Twist [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,30,31,92,50,109,63,64,910],"tags":[40,41,60,42,45,89,52,97,412,87,911,79],"class_list":["post-11511","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-implementation","category-brand-personality","category-brand-strategy","category-brands-that-twist","category-creativity","category-entrepreneurs","category-favorite-brands","category-innovation","category-insights","category-quick-twist-video-tips","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-innovation","tag-julie-cottineau","tag-product-innovation","tag-twist","tag-twist-book","tag-video-branding-tips","tag-virgin"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\". . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking. More Quick Twist\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/brand-experience\/the-virgin-twist-quick-twist-video-4\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Virgin Twist \u2013 Quick Twist Video #4 - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\". . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking. More Quick Twist\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandtwist.com\/blog\/brand-experience\/the-virgin-twist-quick-twist-video-4\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-04-14T12:32:16+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-18T20:12:09+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Virgin Twist \u2013 Quick Twist Video #4 - BrandTwist Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\". . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. 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