{"id":11523,"date":"2016-04-28T10:44:00","date_gmt":"2016-04-28T14:44:00","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11523"},"modified":"2018-10-18T20:12:08","modified_gmt":"2018-10-18T20:12:08","slug":"stop-spending-until-you-twist-quick-twist-video-8","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/","title":{"rendered":"Stop Spending Until You Twist &#8211; Quick Twist Video #8"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">. . . . . . . . . . .<\/span><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/158848626\" height=\"381\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Don&#8217;t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and <a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong><\/a> founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars.<\/p>\n<p>More Quick Twist Video tips\u00a0<a href=\"http:\/\/brandtwist.com\/category\/quick-twist-video-tips\/\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands<\/strong>\u00a0<\/a><\/span>by\u00a0Brand School\u00a0founder Julie Cottineau.<\/p>\n<p><span style=\"color: #a7579e;\"><em><b>\u201cThis bold book encourages entrepreneurs and brand owners\u00a0<\/b><b>across all types of businesses to think outside the limits of\u00a0<\/b><b>their category and take risks, and gives them the tools to make\u00a0<\/b><b>them stand out from their competitors.&#8221;\u00a0<\/b><\/em>&#8211; Laura Winston, attorney,\u00a0Kim Winston LLP<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; . . . . . . . . . . . Don&#8217;t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,24,27,30,31,50,64,37,910],"tags":[40,41,60,42,45,89,52,66,412,87,911],"class_list":["post-11523","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-implementation","category-brand-personality","category-brand-strategy","category-brands-that-twist","category-entrepreneurs","category-insights","category-inspiration","category-quick-twist-video-tips","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-innovation","tag-julie-cottineau","tag-personal-branding-2","tag-twist","tag-twist-book","tag-video-branding-tips"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\". . . . . . . . . . . Don&#039;t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Stop Spending Until You Twist \u2013 Quick Twist Video #8 - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\". . . . . . . . . . . Don&#039;t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2016-04-28T14:44:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-18T20:12:08+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Stop Spending Until You Twist \u2013 Quick Twist Video #8 - BrandTwist Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\". . . . . . . . . . . Don&#039;t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#blogposting\",\"name\":\"Stop Spending Until You Twist \\u2013 Quick Twist Video #8 - BrandTwist Blog\",\"headline\":\"Stop Spending Until You Twist &#8211; Quick Twist Video #8\",\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/brandtwist.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Twist-angle-white1-150x150.png\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#articleImage\"},\"datePublished\":\"2016-04-28T10:44:00+00:00\",\"dateModified\":\"2018-10-18T20:12:08+00:00\",\"inLanguage\":\"en\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#webpage\"},\"articleSection\":\"Brand Culture, Brand Implementation, Brand Personality, Brand Strategy, Brands That Twist, Entrepreneurs, Insights, Inspiration, Quick Twist Video Tips, brand, brand building, Brand School, branding, brandtwist, business innovation, Julie Cottineau, personal branding, twist, TWIST Book, video branding tips\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-culture\\\/#listItem\",\"name\":\"Brand Culture\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-culture\\\/#listItem\",\"position\":2,\"name\":\"Brand Culture\",\"item\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-culture\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#listItem\",\"name\":\"Stop Spending Until You Twist &#8211; Quick Twist Video #8\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#listItem\",\"position\":3,\"name\":\"Stop Spending Until You Twist &#8211; Quick Twist Video #8\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/category\\\/brand-culture\\\/#listItem\",\"name\":\"Brand Culture\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/\",\"name\":\"Julie\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Julie\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#webpage\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/\",\"name\":\"Stop Spending Until You Twist \\u2013 Quick Twist Video #8 - BrandTwist Blog\",\"description\":\". . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist\",\"inLanguage\":\"en\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/brand-culture\\\/stop-spending-until-you-twist-quick-twist-video-8\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/author\\\/julie\\\/#author\"},\"datePublished\":\"2016-04-28T10:44:00+00:00\",\"dateModified\":\"2018-10-18T20:12:08+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/\",\"name\":\"BrandTwist Blog\",\"description\":\"The official blog of BrandTwist\",\"inLanguage\":\"en\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandtwist.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Stop Spending Until You Twist \u2013 Quick Twist Video #8 - BrandTwist Blog","description":". . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist","canonical_url":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#blogposting","name":"Stop Spending Until You Twist \u2013 Quick Twist Video #8 - BrandTwist Blog","headline":"Stop Spending Until You Twist &#8211; Quick Twist Video #8","author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"},"image":{"@type":"ImageObject","url":"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png","@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#articleImage"},"datePublished":"2016-04-28T10:44:00+00:00","dateModified":"2018-10-18T20:12:08+00:00","inLanguage":"en","mainEntityOfPage":{"@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#webpage"},"isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#webpage"},"articleSection":"Brand Culture, Brand Implementation, Brand Personality, Brand Strategy, Brands That Twist, Entrepreneurs, Insights, Inspiration, Quick Twist Video Tips, brand, brand building, Brand School, branding, brandtwist, business innovation, Julie Cottineau, personal branding, twist, TWIST Book, video branding tips"},{"@type":"BreadcrumbList","@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/brandtwist.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/brand-culture\/#listItem","name":"Brand Culture"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/brand-culture\/#listItem","position":2,"name":"Brand Culture","item":"https:\/\/brandtwist.com\/blog\/category\/brand-culture\/","nextItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#listItem","name":"Stop Spending Until You Twist &#8211; Quick Twist Video #8"},"previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#listItem","position":3,"name":"Stop Spending Until You Twist &#8211; Quick Twist Video #8","previousItem":{"@type":"ListItem","@id":"https:\/\/brandtwist.com\/blog\/category\/brand-culture\/#listItem","name":"Brand Culture"}}]},{"@type":"Organization","@id":"https:\/\/brandtwist.com\/blog\/#organization","name":"BrandTwist Blog","description":"The official blog of BrandTwist","url":"https:\/\/brandtwist.com\/blog\/"},{"@type":"Person","@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author","url":"https:\/\/brandtwist.com\/blog\/author\/julie\/","name":"Julie","image":{"@type":"ImageObject","@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/83889069261a10d36de1e53a701571f0b7897fa7a08af52fd6a2da6b7f3ffae9?s=96&d=mm&r=g","width":96,"height":96,"caption":"Julie"}},{"@type":"WebPage","@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#webpage","url":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/","name":"Stop Spending Until You Twist \u2013 Quick Twist Video #8 - BrandTwist Blog","description":". . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist","inLanguage":"en","isPartOf":{"@id":"https:\/\/brandtwist.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/#breadcrumblist"},"author":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"creator":{"@id":"https:\/\/brandtwist.com\/blog\/author\/julie\/#author"},"datePublished":"2016-04-28T10:44:00+00:00","dateModified":"2018-10-18T20:12:08+00:00"},{"@type":"WebSite","@id":"https:\/\/brandtwist.com\/blog\/#website","url":"https:\/\/brandtwist.com\/blog\/","name":"BrandTwist Blog","description":"The official blog of BrandTwist","inLanguage":"en","publisher":{"@id":"https:\/\/brandtwist.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"BrandTwist Blog - The official blog of BrandTwist","og:type":"article","og:title":"Stop Spending Until You Twist \u2013 Quick Twist Video #8 - BrandTwist Blog","og:description":". . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist","og:url":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/","article:published_time":"2016-04-28T14:44:00+00:00","article:modified_time":"2018-10-18T20:12:08+00:00","twitter:card":"summary_large_image","twitter:title":"Stop Spending Until You Twist \u2013 Quick Twist Video #8 - BrandTwist Blog","twitter:description":". . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist"},"aioseo_meta_data":{"post_id":"11523","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-01-04 01:05:16","updated":"2025-08-21 01:01:44","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brandtwist.com\/blog\/category\/brand-culture\/\" title=\"Brand Culture\">Brand Culture<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tStop Spending Until You Twist \u2013 Quick Twist Video #8\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/brandtwist.com\/blog"},{"label":"Brand Culture","link":"https:\/\/brandtwist.com\/blog\/category\/brand-culture\/"},{"label":"Stop Spending Until You Twist &#8211; Quick Twist Video #8","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/"}],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11523"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11523\/revisions"}],"predecessor-version":[{"id":16216,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11523\/revisions\/16216"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}