{"id":11523,"date":"2016-04-28T10:44:00","date_gmt":"2016-04-28T14:44:00","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11523"},"modified":"2018-10-18T20:12:08","modified_gmt":"2018-10-18T20:12:08","slug":"stop-spending-until-you-twist-quick-twist-video-8","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/stop-spending-until-you-twist-quick-twist-video-8\/","title":{"rendered":"Stop Spending Until You Twist &#8211; Quick Twist Video #8"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">. . . . . . . . . . .<\/span><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/158848626\" height=\"381\" width=\"600\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Don&#8217;t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and <a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong><\/a> founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars.<\/p>\n<p>More Quick Twist Video tips\u00a0<a href=\"http:\/\/brandtwist.com\/category\/quick-twist-video-tips\/\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands<\/strong>\u00a0<\/a><\/span>by\u00a0Brand School\u00a0founder Julie Cottineau.<\/p>\n<p><span style=\"color: #a7579e;\"><em><b>\u201cThis bold book encourages entrepreneurs and brand owners\u00a0<\/b><b>across all types of businesses to think outside the limits of\u00a0<\/b><b>their category and take risks, and gives them the tools to make\u00a0<\/b><b>them stand out from their competitors.&#8221;\u00a0<\/b><\/em>&#8211; Laura Winston, attorney,\u00a0Kim Winston LLP<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; . . . . . . . . . . . Don&#8217;t waste one more dime on marketing until you define your TWIST. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how a well-developed brand can save you thousands of dollars. More Quick Twist [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,24,27,30,31,50,64,37,910],"tags":[40,41,60,42,45,89,52,66,412,87,911],"class_list":{"0":"post-11523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-implementation","8":"category-brand-personality","9":"category-brand-strategy","10":"category-brands-that-twist","11":"category-entrepreneurs","12":"category-insights","13":"category-inspiration","14":"category-quick-twist-video-tips","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-branding","19":"tag-brandtwist","20":"tag-business-innovation","21":"tag-julie-cottineau","22":"tag-personal-branding-2","23":"tag-twist","24":"tag-twist-book","25":"tag-video-branding-tips"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11523"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11523\/revisions"}],"predecessor-version":[{"id":16216,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11523\/revisions\/16216"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}