{"id":11574,"date":"2016-03-22T09:34:29","date_gmt":"2016-03-22T13:34:29","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11574"},"modified":"2018-10-18T20:12:09","modified_gmt":"2018-10-18T20:12:09","slug":"promoting-pet-adoption-with-a-tennis-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/uncategorized\/promoting-pet-adoption-with-a-tennis-twist\/","title":{"rendered":"Promoting Pet Adoption With a Tennis Twist"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=11574\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11578\" alt=\"ball-dogs\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/ball-dogs.gif\" width=\"868\" height=\"212\" \/><\/a><\/p>\n<p>Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How could a completely outside of category business lend support?\u00a0Take the USTA (United States Tennis Association) and TWIST it with the SPCA (Society for the Prevention of Cruelty to Animals). That&#8217;s what The Brazilian Tennis Confederation (CBS) did when they created the &#8220;Ball Dogs&#8221; \u00a0campaign &#8211; an entertaining and fun initiative that demonstrates how smart shelter dogs can be.<\/p>\n<p>Debuting at the Brazil Open tennis tournament, four stray dogs abandoned in Sao Paulo slums participated in the match demonstrating their newly learned skills as \u2018ball dogs\u2019 &#8211; and captivated everyone&#8217;s attention and hearts.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WUk4yYvK09k\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>\u201cThe idea is to show people that a well-fed and well-treated animal can be very happy. We have more than 1,000 dogs in our care,\u201d Marli Scaramella, the organizer of the ball-dog initiative, told the<strong> <a href=\"http:\/\/www.kansascity.com\/sports\/spt-columns-blogs\/for-petes-sake\/article62653127.html#storylink=cpy\" target=\"_blank\">Associated Press<\/a><\/strong>.<\/p>\n<div>Successful businesses promise to solve problems, make lives easier, better and more fun. When the CBS partnered with the shelter dog initiative, they showed the world they have a heart, are willing to help, and that they care &#8211; creating a deeper and more emotional connection with their audience.<\/div>\n<p>What pro-social cause should your brand TWIST with to add impact?<\/p>\n<p><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand stand out. In<i>\u00a0<\/i><strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/TheTwistBook.com\">TWIST: How Fresh Perspectives Build Breakthrough Brands<\/a><\/span>,<\/strong>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our <a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong> <\/a>program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How could a completely outside of category business lend support?\u00a0Take the USTA (United States Tennis Association) and TWIST it with the SPCA (Society for the Prevention of Cruelty to Animals). That&#8217;s what [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,26,30,31,38,37,96,198,1],"tags":[40,41,60,42,45,912,913,52,733,914,915,511,916,87],"class_list":["post-11574","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-implementation","category-brand-partnerships","category-brand-strategy","category-brands-that-twist","category-generating-ideas","category-inspiration","category-problem-solving","category-social-responsibility","category-uncategorized","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-brazil-tennis","tag-charity","tag-julie-cottineau","tag-non-profit","tag-partnership","tag-shelter-dogs","tag-social-responsibility-2","tag-tennis","tag-twist-book"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Stray dogs are problem the world over. 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That&#039;s what\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/uncategorized\/promoting-pet-adoption-with-a-tennis-twist\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Promoting Pet Adoption With a Tennis Twist - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How could a completely outside of category business lend support? 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