{"id":11730,"date":"2016-04-26T11:39:33","date_gmt":"2016-04-26T15:39:33","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11730"},"modified":"2018-10-18T20:12:08","modified_gmt":"2018-10-18T20:12:08","slug":"phonebooth-with-a-poetic-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/phonebooth-with-a-poetic-twist\/","title":{"rendered":"Phonebooth With a Poetic Twist"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=11730\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-11731\" alt=\"telepoem\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/04\/telepoem.gif\" width=\"1004\" height=\"317\" \/><\/a><\/p>\n<p>Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create\u00a0<strong><a href=\"http:\/\/www.telepoembooth.com\/home.html\">Telepoem<\/a><\/strong>, an experiential art piece that debuted in Flagstaff, Arizona.<\/p>\n<p>The Telepoem booth offers the younger set a novel, \u201cnew\u201d experience of dialing a rotary phone in phone booth, and it provides a comforting dose of quiet and nostalgia for the senior set. For both, it\u2019s a respite from an increasingly higher tech world, free of selfie taking or texting \u2013 just a solitary space and listen \u2013 to poetry recited by the authors.<\/p>\n<p>What started out as a one-off, is available for purchase or rental and the artist is seeking funding to create more.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/148568368\" height=\"360\" width=\"640\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Hellstern didn\u2019t invent the phonebooth, rotary dial phone or poetry. She took inspiration from an array of seemingly unrelated interests and existing items to deliver a novel experience.<\/p>\n<p>How can you enhance your customer\u2019s enjoyment? Take a look at what you already have in your business and TWIST unrelated assets together to see what emerges.<\/p>\n<p>April is National Poetry Month\u2026 Use poetry to build your brand by creating a brand Haiku (<strong><a href=\"http:\/\/brandtwist.com\/?p=3912\">Here&#8217;s how<\/a><\/strong>). It&#8217;s just one of the may exercises we use in <strong><a href=\"http:\/\/brandtwist.com\">Brand School<\/a> <\/strong><\/p>\n<p><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0<a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong>\u00a0<\/a>program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create\u00a0Telepoem, an experiential art piece that debuted in Flagstaff, Arizona. The Telepoem booth offers the younger set a novel, \u201cnew\u201d experience of dialing a rotary phone in phone booth, and it provides a comforting [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,31,92,50,63,37],"tags":[40,41,60,42,45,89,115,52,933,934,935,936,412],"class_list":{"0":"post-11730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-implementation","8":"category-brand-personality","9":"category-brands-that-twist","10":"category-creativity","11":"category-entrepreneurs","12":"category-innovation","13":"category-inspiration","14":"tag-brand","15":"tag-brand-building","16":"tag-brand-school","17":"tag-branding","18":"tag-brandtwist","19":"tag-business-innovation","20":"tag-creativity-2","21":"tag-julie-cottineau","22":"tag-phone-booth","23":"tag-phonebooth","24":"tag-poem","25":"tag-poetry","26":"tag-twist"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11730"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11730\/revisions"}],"predecessor-version":[{"id":16219,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11730\/revisions\/16219"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}