{"id":11797,"date":"2016-05-10T09:28:12","date_gmt":"2016-05-10T13:28:12","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11797"},"modified":"2018-10-18T20:12:08","modified_gmt":"2018-10-18T20:12:08","slug":"a-switch-with-a-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/uncategorized\/a-switch-with-a-twist\/","title":{"rendered":"A Switch With a Twist"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=11797\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11798\" alt=\"switch\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/05\/switch.gif\" width=\"1587\" height=\"421\" \/><\/a><\/p>\n<p>Here\u2019s a TWIST that is so handy and so simple you\u2019ll wonder how you ever got along without it and why you didn\u2019t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else&#8217;s home? In your new home? At work? <strong><a href=\"http:\/\/www.myswitchid.com\" target=\"_blank\">SwitchID<\/a> <\/strong>solves this problem with unique visual TWIST.<\/p>\n<p>The old fashioned way was often taking a marker and labeling switches, taping up little notes or putting up stickers to help remember or let guests know which is which switch. But they rub off, wear out or leave a sticky mess behind.<\/p>\n<p>SwitchID is a simple, safe, and easy solution that shows you which switch is which with self-adhering\u00a0badges that use universal iconography for instant recognition. They\u2019re durable,\u00a0easy to clean and even come in a glow-in-the-dark option for added safety. They\u2019ll stay on your switch plate until you decide to remove them.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pWbARdEbths\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>SwitchID was created by Matthias Bollmus and John Schlick both of whom started Napkin Innovations, L.L.C, a think tank for new consumer ideas. Their mission statement: \u201cWe are trying to capture the every-day problems and see if there is an opportunity to tackle those through innovative solutions.\u201d<\/p>\n<p>Bollmus and Schlick took action on a simple idea that could solve a pesky problem and TWISTED to find a better way. Just because an idea seems too simple to be good, doesn\u2019t mean it isn\u2019t.<\/p>\n<p>What simple TWIST could make your customer\u2019s life a little easier?<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0<a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong>\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a TWIST that is so handy and so simple you\u2019ll wonder how you ever got along without it and why you didn\u2019t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else&#8217;s home? In your new home? At work? SwitchID solves this problem with [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,92,84,50,38,63,96,1],"tags":[40,41,60,42,45,577,76,77,940,52,941,942,246,78,943,412],"class_list":{"0":"post-11797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brands-that-twist","7":"category-creativity","8":"category-customer-service","9":"category-entrepreneurs","10":"category-generating-ideas","11":"category-innovation","12":"category-problem-solving","13":"category-uncategorized","14":"tag-brand","15":"tag-brand-building","16":"tag-brand-school","17":"tag-branding","18":"tag-brandtwist","19":"tag-customer","20":"tag-entrepreneur","21":"tag-innovation-2","22":"tag-john-schlick","23":"tag-julie-cottineau","24":"tag-matthias-bolus","25":"tag-problem-solving-2","26":"tag-product-development","27":"tag-small-business","28":"tag-switchid","29":"tag-twist"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11797"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11797\/revisions"}],"predecessor-version":[{"id":16212,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11797\/revisions\/16212"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}