{"id":11854,"date":"2016-05-24T11:35:51","date_gmt":"2016-05-24T15:35:51","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11854"},"modified":"2018-10-18T20:12:07","modified_gmt":"2018-10-18T20:12:07","slug":"toys-with-a-life-saving-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brands-that-twist\/toys-with-a-life-saving-twist\/","title":{"rendered":"Toys With A Life Saving Twist"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=11854\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11856\" alt=\"donor-toys\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/05\/donor-toys.jpg\" width=\"1180\" height=\"395\" \/><\/a><\/p>\n<p>Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap in awareness means that many do not receive life-saving donations &#8211; and children, in particular suffer from a shortage of donors more than most of the population. <strong><a href=\"http:\/\/www.secondlife.toys\/en\/\">Second Life Toys<\/a><\/strong> is an organization in Japan that\u2019s using a clever and endearing TWIST to raise awareness about organ donation for children.<\/p>\n<p>They take donations of loved but no longer needed, injured, used plush toys and perform &#8220;transplants&#8221;, making them whole again. This campaign not only raises awareness in general, but also helps children gain a better understanding about transplants in a way that they can instantly relate to, with the comfort of new-found toy friend.<\/p>\n<p>When you become a &#8220;donor&#8221; and donate your own unwanted stuffed toys you&#8217;ll receive a letter of thanks from the \u201crecipient\u201d telling you how your donation has helped them.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/twRsHV0UByA\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Second Life Toys took a painful, taboo topic and TWISTED with a beautifully simple idea &#8211; re-furbish donated toys to explain and promote organ donation &#8211; to make a big impact and lessen the information gap.<\/p>\n<p>Is there an information gap preventing your customer from understanding what your business or non profit has to offer? What beautifully simple item could you TWIST with that would make your customer feel more at ease?<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0<a href=\"http:\/\/brandtwist.com\"><strong>Brand School<\/strong>\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap in awareness means that many do not receive life-saving donations &#8211; and children, in particular suffer from a shortage of donors more than most of the population. Second Life Toys is [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,135,63,37,107,96,198],"tags":[40,41,60,42,45,948,52,949,950,951,412,87],"class_list":{"0":"post-11854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brands-that-twist","7":"category-communication","8":"category-innovation","9":"category-inspiration","10":"category-overcoming-obstacles","11":"category-problem-solving","12":"category-social-responsibility","13":"tag-brand","14":"tag-brand-building","15":"tag-brand-school","16":"tag-branding","17":"tag-brandtwist","18":"tag-children-organ-donation","19":"tag-julie-cottineau","20":"tag-organ-donation","21":"tag-organ-donor","22":"tag-second-life-toys","23":"tag-twist","24":"tag-twist-book"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11854"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11854\/revisions"}],"predecessor-version":[{"id":16208,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11854\/revisions\/16208"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}