{"id":11854,"date":"2016-05-24T11:35:51","date_gmt":"2016-05-24T15:35:51","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11854"},"modified":"2018-10-18T20:12:07","modified_gmt":"2018-10-18T20:12:07","slug":"toys-with-a-life-saving-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brands-that-twist\/toys-with-a-life-saving-twist\/","title":{"rendered":"Toys With A Life Saving Twist"},"content":{"rendered":"

\"donor-toys\"<\/a><\/p>\n

Organ donation can be an uncomfortable topic and for some countries, like Japan, it is a particularly sensitive area and rarely discussed. This gap in awareness means that many do not receive life-saving donations – and children, in particular suffer from a shortage of donors more than most of the population. Second Life Toys<\/a><\/strong> is an organization in Japan that\u2019s using a clever and endearing TWIST to raise awareness about organ donation for children.<\/p>\n

They take donations of loved but no longer needed, injured, used plush toys and perform “transplants”, making them whole again. This campaign not only raises awareness in general, but also helps children gain a better understanding about transplants in a way that they can instantly relate to, with the comfort of new-found toy friend.<\/p>\n

When you become a “donor” and donate your own unwanted stuffed toys you’ll receive a letter of thanks from the \u201crecipient\u201d telling you how your donation has helped them.<\/p>\n