{"id":11958,"date":"2016-07-12T10:37:44","date_gmt":"2016-07-12T14:37:44","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11958"},"modified":"2018-10-25T15:28:15","modified_gmt":"2018-10-25T15:28:15","slug":"twist-your-brand-grow-your-business","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/twist-your-brand-grow-your-business\/","title":{"rendered":"Twist Your Brand &#8211; Grow Your Business"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/DXdQ1_pfQ-I\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"http:\/\/herculiz.com\/dev\" target=\"_blank\"><strong>BrandTwist<\/strong><\/a> and <strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">BrandSchoolOnline.com<\/a> <\/strong>&amp; CEO, former VP of Brand for Richard Branson&#8217;s Virgin, author of &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221; and Westchester, NY resident is a guest on the<strong> <a href=\"http:\/\/thebcw.org\" target=\"_blank\">Business Council of Westchester<\/a>&#8216;<\/strong>s &#8220;Westchester Means Business&#8221;, radio program on WVOX. The Council&#8217;s Executive Vice President &amp; COO, John Ravitz, conducted the interview. This session is full of takeaways on the fundamentals of branding for the small business owner and non-profit, how entrepreneurs can TWIST with larger brands to boost their own marketing, innovation and branding, and how working at Virgin inspired Julie&#8217;s own entrepreneurial journey.<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BrandTwist and BrandSchoolOnline.com &amp; CEO, former VP of Brand for Richard Branson&#8217;s Virgin, author of &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221; and Westchester, NY resident is a guest on the Business Council of Westchester&#8216;s &#8220;Westchester Means Business&#8221;, radio program on WVOX. The Council&#8217;s Executive Vice President &amp; COO, John Ravitz, conducted the interview. This [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,23,24,27,30,31,50,82,63],"tags":[971,40,41,60,42,972,45,80,964,75,76,541,52,733,78],"class_list":{"0":"post-11958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-fit-and-stretch","9":"category-brand-implementation","10":"category-brand-personality","11":"category-brand-strategy","12":"category-brands-that-twist","13":"category-entrepreneurs","14":"category-in-the-news","15":"category-innovation","16":"tag-bcw","17":"tag-brand","18":"tag-brand-building","19":"tag-brand-school","20":"tag-branding","21":"tag-branding-tips","22":"tag-brandtwist","23":"tag-business-building","25":"tag-business-growth","26":"tag-entrepreneur","27":"tag-interview","28":"tag-julie-cottineau","29":"tag-non-profit","30":"tag-small-business"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11958"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11958\/revisions"}],"predecessor-version":[{"id":16193,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11958\/revisions\/16193"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}