{"id":11983,"date":"2016-07-20T10:01:39","date_gmt":"2016-07-20T14:01:39","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=11983"},"modified":"2018-10-25T15:28:15","modified_gmt":"2018-10-25T15:28:15","slug":"branding-twists-from-julie-cottineau-on-kgo-radio-with-drex","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/branding-twists-from-julie-cottineau-on-kgo-radio-with-drex\/","title":{"rendered":"Branding Twists from Julie Cottineau on KGO Radio with DreX"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/07\/julie-on-kgo1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-11996\" alt=\"julie-on-kgo\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/07\/julie-on-kgo1.jpg\" width=\"2429\" height=\"1673\" \/><\/a>Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221;, on <strong><a href=\"http:\/\/www.kgoradio.com\/drex\/\" target=\"_blank\">KGO 810 Radio<\/a><\/strong>, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur.<\/p>\n<p><strong>LISTEN to the entire interview:<\/strong><\/p>\n<p><iframe loading=\"lazy\" style=\"background-color: transparent; display: block; max-width: 700px;\" title=\"audioBoom player\" src=\"\/\/embeds.audioboom.com\/boos\/4838934-july-19-2016-julie-cottineau\/embed\/v4?eid=AQAAAMAkkVcW1kkA\" height=\"300\" width=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>WATCH \u00a0VIDEO SEGMENTS of the Interview:<\/strong><\/p>\n<p>Segment #1 &#8211; How Julie started TWISTING. The Pokemon trend, augmented reality and how you can make it work for your business. How branding is invaluable for small businesses.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fkgo810%2Fvideos%2Fvb.41945509213%2F10154435097084214%2F%3Ftype%3D3&amp;show_text=0&amp;width=400\" height=\"400\" width=\"400\" allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\nSegment #2 &#8211; Personal branding, icons, lessons learned from the campaign and brands of Donald Trump and Hillary Clinton, how brand touch points work, how to find inspiration even if you&#8217;re just a numbers person, how failure can help you.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fkgo810%2Fvideos%2F10154435113374214%2F&amp;show_text=0&amp;width=400\" height=\"400\" width=\"400\" allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Segment #3 &#8211; Branding tips for women, perfectionism, working effectively with a team, personal branding as it relates to your business, using twists to help your business stand out, and help you make better business decisions, finding inspiration from other brands.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fkgo810%2Fvideos%2F10154435148459214%2F&amp;show_text=0&amp;width=400\" height=\"400\" width=\"400\" allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Segment #4 &#8211; Looking beyond what a product is to what it offers, reflections on the San Francisco brand, focusing on specific characteristics of your customer, customer service to differentiate your brand, social media marketing, how narrowing your marketing\/branding focus will expand your reach, stay away from &#8220;me too&#8221; marketing.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fkgo810%2Fvideos%2F10154435132114214%2F&amp;show_text=0&amp;width=400\" height=\"400\" width=\"400\" allowfullscreen=\"true\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0<strong><a href=\"http:\/\/brandtwist.com\" target=\"_blank\">Brand School\u00a0program<\/a><\/strong>. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221;, on KGO 810 Radio, San Fransisco with DreX, talking branding and business-building tips and takeaways for the business owner, non-profit and entrepreneur. LISTEN to the entire interview: WATCH \u00a0VIDEO SEGMENTS of the Interview: [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,30,31,92,50,38,82,63,64,110],"tags":[40,41,60,42,45,983,76,541,52,984,985,986,733,78,987,988],"class_list":{"0":"post-11983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-implementation","9":"category-brand-strategy","10":"category-brands-that-twist","11":"category-creativity","12":"category-entrepreneurs","13":"category-generating-ideas","14":"category-in-the-news","15":"category-innovation","16":"category-insights","17":"category-personal-branding","18":"tag-brand","19":"tag-brand-building","20":"tag-brand-school","21":"tag-branding","22":"tag-brandtwist","23":"tag-drex","24":"tag-entrepreneur","25":"tag-interview","26":"tag-julie-cottineau","27":"tag-kgo","28":"tag-kgo-81","29":"tag-kgo-radio","30":"tag-non-profit","31":"tag-small-business","32":"tag-takeaways","33":"tag-videos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=11983"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11983\/revisions"}],"predecessor-version":[{"id":16191,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/11983\/revisions\/16191"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=11983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=11983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=11983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}