{"id":12079,"date":"2016-06-14T12:33:11","date_gmt":"2016-06-14T16:33:11","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12079"},"modified":"2018-10-25T15:28:15","modified_gmt":"2018-10-25T15:28:15","slug":"twisting-to-help-causes-succeed-on-selfish-giving-podcast","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-partnerships\/twisting-to-help-causes-succeed-on-selfish-giving-podcast\/","title":{"rendered":"TWISTING to Help Causes Succeed on Selfish Giving Podcast"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=12079\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-12081\" alt=\"Screen Shot 2016-08-23 at 12.35.28 PM\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-23-at-12.35.28-PM.png\" width=\"436\" height=\"470\" \/><\/a><\/p>\n<p style=\"text-align: left;\">BrandTwist Founder &amp; CEO, Founderj of BrandSchoolOnline.com and author to &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221; is the featured guest on CauseTalk Radio, with Joe Waters. \u00a0Visit the Selfish Giving website to learn more about how nonprofits &amp; businesses can raise money &amp; make money with win-win partnerships that change the world. &#8211; See more and hear the whole discussion <a href=\"http:\/\/www.selfishgiving.com\/blog\/brand-twist#sthash.s3pckVN0.dpuf\" target=\"_blank\"><strong>HERE.<\/strong><\/a><\/p>\n<p style=\"text-align: left;\">Highlights from the show include:<\/p>\n<ul>\n<li>Julie&#8217;s career path to branding expert, including her unacknowledged invention of the\u00a0<em>Pet Rock<\/em>\u00a0and a stint with Sir Richard Branson.<\/li>\n<li>How Julie defines\u00a0<em>Brand\u00a0<\/em>and a\u00a0<em>Brand Twist<\/em>.<\/li>\n<li>When is it appropriate for organizations to\u00a0<em>Twist<\/em>? And why it&#8217;s okay to turn off some people!<\/li>\n<li>How you find your twist in the marketplace by looking both within your own brand story and outside your industry.<\/li>\n<li>The importance of failing harder and developing focus when it comes to brand development.<\/li>\n<li>The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BrandTwist Founder &amp; CEO, Founderj of BrandSchoolOnline.com and author to &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221; is the featured guest on CauseTalk Radio, with Joe Waters. \u00a0Visit the Selfish Giving website to learn more about how nonprofits &amp; businesses can raise money &amp; make money with win-win partnerships that change the world. &#8211; See [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,84,50,82,63,37,171,96,198],"tags":[40,41,60,42,45,80,973,974,142,975,52,733,724,976,78,962],"class_list":{"0":"post-12079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-partnerships","7":"category-customer-service","8":"category-entrepreneurs","9":"category-in-the-news","10":"category-innovation","11":"category-inspiration","12":"category-pro-social-branding","13":"category-problem-solving","14":"category-social-responsibility","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-branding","19":"tag-brandtwist","20":"tag-business-building","21":"tag-causetalk","22":"tag-causetalk-radio","23":"tag-giving","24":"tag-joe-waters","25":"tag-julie-cottineau","26":"tag-non-profit","27":"tag-nonprofit","28":"tag-not-for-profit","29":"tag-small-business","30":"tag-the-twist-book"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12079"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12079\/revisions"}],"predecessor-version":[{"id":16201,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12079\/revisions\/16201"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}