{"id":12079,"date":"2016-06-14T12:33:11","date_gmt":"2016-06-14T16:33:11","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12079"},"modified":"2018-10-25T15:28:15","modified_gmt":"2018-10-25T15:28:15","slug":"twisting-to-help-causes-succeed-on-selfish-giving-podcast","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-partnerships\/twisting-to-help-causes-succeed-on-selfish-giving-podcast\/","title":{"rendered":"TWISTING to Help Causes Succeed on Selfish Giving Podcast"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=12079\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-12081\" alt=\"Screen Shot 2016-08-23 at 12.35.28 PM\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-23-at-12.35.28-PM.png\" width=\"436\" height=\"470\" \/><\/a><\/p>\n<p style=\"text-align: left;\">BrandTwist Founder &amp; CEO, Founderj of BrandSchoolOnline.com and author to &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221; is the featured guest on CauseTalk Radio, with Joe Waters. \u00a0Visit the Selfish Giving website to learn more about how nonprofits &amp; businesses can raise money &amp; make money with win-win partnerships that change the world. &#8211; See more and hear the whole discussion <a href=\"http:\/\/www.selfishgiving.com\/blog\/brand-twist#sthash.s3pckVN0.dpuf\" target=\"_blank\"><strong>HERE.<\/strong><\/a><\/p>\n<p style=\"text-align: left;\">Highlights from the show include:<\/p>\n<ul>\n<li>Julie&#8217;s career path to branding expert, including her unacknowledged invention of the\u00a0<em>Pet Rock<\/em>\u00a0and a stint with Sir Richard Branson.<\/li>\n<li>How Julie defines\u00a0<em>Brand\u00a0<\/em>and a\u00a0<em>Brand Twist<\/em>.<\/li>\n<li>When is it appropriate for organizations to\u00a0<em>Twist<\/em>? And why it&#8217;s okay to turn off some people!<\/li>\n<li>How you find your twist in the marketplace by looking both within your own brand story and outside your industry.<\/li>\n<li>The importance of failing harder and developing focus when it comes to brand development.<\/li>\n<li>The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BrandTwist Founder &amp; CEO, Founderj of BrandSchoolOnline.com and author to &#8220;TWIST: How Fresh Perspectives Build Breakthrough Brands&#8221; is the featured guest on CauseTalk Radio, with Joe Waters. \u00a0Visit the Selfish Giving website to learn more about how nonprofits &amp; businesses can raise money &amp; make money with win-win partnerships that change the world. &#8211; See [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,84,50,82,63,37,171,96,198],"tags":[40,41,60,42,45,80,973,974,142,975,52,733,724,976,78,962],"class_list":["post-12079","post","type-post","status-publish","format-standard","category-brand-partnerships","category-customer-service","category-entrepreneurs","category-in-the-news","category-innovation","category-inspiration","category-pro-social-branding","category-problem-solving","category-social-responsibility","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-building","tag-causetalk","tag-causetalk-radio","tag-giving","tag-joe-waters","tag-julie-cottineau","tag-non-profit","tag-nonprofit","tag-not-for-profit","tag-small-business","tag-the-twist-book"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"BrandTwist Founder &amp; CEO, Founderj of BrandSchoolOnline.com and author to &quot;TWIST: How Fresh Perspectives Build Breakthrough Brands&quot; is the featured guest on CauseTalk Radio, with Joe Waters. Visit the Selfish Giving website to learn more about how nonprofits &amp; businesses can raise money &amp; make money with win-win partnerships that change the world. - See\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Julie\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandtwist.com\/blog\/brand-partnerships\/twisting-to-help-causes-succeed-on-selfish-giving-podcast\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BrandTwist Blog - The official blog of BrandTwist\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"TWISTING to Help Causes Succeed on Selfish Giving Podcast - BrandTwist Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"BrandTwist Founder &amp; CEO, Founderj of BrandSchoolOnline.com and author to &quot;TWIST: How Fresh Perspectives Build Breakthrough Brands&quot; is the featured guest on CauseTalk Radio, with Joe Waters. 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