{"id":12102,"date":"2016-09-13T08:58:24","date_gmt":"2016-09-13T12:58:24","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12102"},"modified":"2018-10-18T20:12:05","modified_gmt":"2018-10-18T20:12:05","slug":"trader-joes-caring-with-a-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/trader-joes-caring-with-a-twist\/","title":{"rendered":"Trader Joe’s Caring With a Twist"},"content":{"rendered":"

\"20160814_152718_1471441518739\"<\/a><\/p>\n

When we are feeling down or under the weather, we all need some comfort. We love\u00a0Trader Joe’s<\/a><\/strong> packaging TWIST. They use the tissue box packaging to let you know they care and want you to feel better! We love the personal signatures like \u201clove, tissue\u201d that brings the point home.<\/p>\n

What will help make your customers feel more loved? Little touch points, like packaging copy, are a great way to ad a little delight to their day – and keep you fondly on their next shopping list.<\/p>\n

\"Twist<\/a><\/p>\n

Finding the right TWIST can help your brand innovate and deliver. In\u00a0<\/i>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"

When we are feeling down or under the weather, we all need some comfort. We love\u00a0Trader Joe’s packaging TWIST. They use the tissue box packaging to let you know they care and want you to feel better! We love the personal signatures like \u201clove, tissue\u201d that brings the point home. What will help make your […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,27,31,92,84,341,148],"tags":[40,41,60,42,45,52,208,994,995,996,218],"class_list":["post-12102","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-personality","category-brands-that-twist","category-creativity","category-customer-service","category-packaging-2","category-verbal-identity","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-julie-cottineau","tag-touch-points","tag-touchpoint","tag-trader-joes","tag-twsit","tag-verbal-identity-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t