{"id":12142,"date":"2016-09-27T10:29:58","date_gmt":"2016-09-27T14:29:58","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12142"},"modified":"2018-10-18T20:12:05","modified_gmt":"2018-10-18T20:12:05","slug":"opera-with-a-more-approachable-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/opera-with-a-more-approachable-twist\/","title":{"rendered":"Opera With A More Approachable TWIST"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=12142\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12143\" alt=\"opera\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/09\/opera.png\" width=\"775\" height=\"400\" \/><\/a><\/p>\n<p>Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong!<\/p>\n<p><a href=\"http:\/\/www.metopera.org\" target=\"_blank\"><strong>The Metropolitan Opera<\/strong> <\/a>continues its 10-year tradition with a TWIST of live transmission of season openers on multiple screens in Times Square.<\/p>\n<p>Last year viewers were treated to Verdi\u2019s Otello. This year it was Wagner\u2019s Tristan und Isolde, which will also be screened in 100 movie theaters around the world \u2013 offering yet another, more affordable way for the brand to broaden its reach.<\/p>\n<p>This might seem like a bad idea of \u201cgiving away\u201d content, when it could be purchased at higher prices. But it\u2019s actually a smart strategy of reaching out to new users who might be unfamiliar with opera and intimidated by an unfamiliar experience in the ritzy Metropolitan Operah House.\u00a0 Plus it creates good will and great publicity.<\/p>\n<p>What products or services could your business offer with the TWIST of being free or available in unexpected venues to widen your reach?<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition with a TWIST of live transmission of season openers on multiple screens in Times Square. Last year viewers were treated to Verdi\u2019s Otello. This year it was Wagner\u2019s Tristan und [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,21,22,23,24,28,31,38,63],"tags":[40,41,60,42,45,76,52,1004,1005,1006,78,1007],"class_list":{"0":"post-12142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-brand-culture","8":"category-brand-experience","9":"category-brand-fit-and-stretch","10":"category-brand-implementation","11":"category-brand-placement","12":"category-brands-that-twist","13":"category-generating-ideas","14":"category-innovation","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-branding","19":"tag-brandtwist","20":"tag-entrepreneur","21":"tag-julie-cottineau","22":"tag-metropolitan-opera","23":"tag-opera","24":"tag-services","25":"tag-small-business","26":"tag-twith-book"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12142"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12142\/revisions"}],"predecessor-version":[{"id":16180,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12142\/revisions\/16180"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}