{"id":12153,"date":"2016-10-04T14:54:44","date_gmt":"2016-10-04T18:54:44","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12153"},"modified":"2018-10-18T20:12:05","modified_gmt":"2018-10-18T20:12:05","slug":"packaging-with-a-loving-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/packaging-with-a-loving-twist\/","title":{"rendered":"Packaging With a Loving TWIST"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=12153\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12161\" alt=\"gogurt2\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/10\/gogurt2-1024x488.jpg\" width=\"584\" height=\"278\" \/><\/a><\/p>\n<p>Yogurt is centuries old&#8230; and it&#8217;s received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and toppings &#8211; and even squeeze tubes. It&#8217;s hard to stand out in this over-saturated market&#8230; but <strong><a href=\"https:\/\/www.yoplait.com\/\">Yoplait<\/a><\/strong> found a charming, simple TWIST with their new GoGurt Write On! tubes.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Q_3PoT2cV2U\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Inspired by Back-to-School, but great all year round &#8211; this package gives mom\u2019s and dad\u2019s the opportunity to pack a little inspiration and love along with their kid\u2019s lunch boxes. It makes them a central part of the product experience.<\/p>\n<p>What TWIST could you incorporate to brighten your customer&#8217;s day and make it easier for them to feel a personal connection with your brand?<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yogurt is centuries old&#8230; and it&#8217;s received every spin imaginable to make it more user-friendly and accessible from individual serving sizes to flavors and toppings &#8211; and even squeeze tubes. It&#8217;s hard to stand out in this over-saturated market&#8230; but Yoplait found a charming, simple TWIST with their new GoGurt Write On! tubes. Inspired by [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,27,31,92,63,341,148],"tags":[40,41,60,42,45,1013,1014,52,1015,1016,1017],"class_list":{"0":"post-12153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-personality","8":"category-brands-that-twist","9":"category-creativity","10":"category-innovation","11":"category-packaging-2","12":"category-verbal-identity","13":"tag-brand","14":"tag-brand-building","15":"tag-brand-school","16":"tag-branding","17":"tag-brandtwist","18":"tag-gogurt","19":"tag-gogurt-write-on-tubes","20":"tag-julie-cottineau","21":"tag-personalization","22":"tag-write-on","23":"tag-yoplait"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12153"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12153\/revisions"}],"predecessor-version":[{"id":16178,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12153\/revisions\/16178"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}