{"id":12222,"date":"2016-11-08T09:22:55","date_gmt":"2016-11-08T14:22:55","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12222"},"modified":"2018-10-18T20:12:04","modified_gmt":"2018-10-18T20:12:04","slug":"heels-with-an-adaptable-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brands-that-twist\/heels-with-an-adaptable-twist\/","title":{"rendered":"Heels with an Adaptable TWIST"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=12222\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12224\" alt=\"tanya-heath\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/11\/tanya-heath.jpg\" width=\"597\" height=\"274\" \/><\/a><\/p>\n<p>Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car\u2026 it\u2019s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices\u2026 and that\u2019s exactly what French shoe designer\u00a0<strong><\/strong><strong><a href=\"http:\/\/www.tanyaheath.com\/en\">Tanya Heath<\/a><\/strong> has done. They\u2019ve TWISTED to create one shoe with interchangeable heel options, giving the wearer control and the freedom of choice.<\/p>\n<p>They provide one pair of shoes, with multiple, snap-on, heel height options. The shoes and heels are sold separately-and the extra heels fit handily into a handbag. A huge plus for end of the night moments, when you are tired and want to slip into a more comfortable heel.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0PH33pPh_Dc\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Tanya Heath literally walked a mile in their target market\u2019s shoes. They weren\u2019t afraid to TWIST outside the (shoe) box and de-construct the traditional product experience to come up with a more user-friendly option.<\/p>\n<p>Sometimes the parts are greater than the whole. Is there something you could de-construct to come up with an innovative solution that makes life easier for your market?<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office or in the car\u2026 it\u2019s cumbersome and inconvenient. What we need is a footwear TWIST that liberates our choices\u2026 and that\u2019s exactly what French shoe designer\u00a0Tanya Heath has done. They\u2019ve TWISTED [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,92,164,38,63,107,96],"tags":[1043,40,60,42,45,89,1044,1045,52,1046,97,665,1047,962,1048],"class_list":{"0":"post-12222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brands-that-twist","7":"category-creativity","8":"category-customization","9":"category-generating-ideas","10":"category-innovation","11":"category-overcoming-obstacles","12":"category-problem-solving","13":"tag-adaptable-high-heels","14":"tag-brand","15":"tag-brand-school","16":"tag-branding","17":"tag-brandtwist","18":"tag-business-innovation","19":"tag-flats","20":"tag-high-heeles","21":"tag-julie-cottineau","22":"tag-mime-et-moi","23":"tag-product-innovation","24":"tag-shoes","25":"tag-tanya-heath","26":"tag-the-twist-book","27":"tag-working-women"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12222"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12222\/revisions"}],"predecessor-version":[{"id":16170,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12222\/revisions\/16170"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}