{"id":12237,"date":"2016-11-15T09:20:21","date_gmt":"2016-11-15T14:20:21","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12237"},"modified":"2018-10-18T20:12:04","modified_gmt":"2018-10-18T20:12:04","slug":"a-tasty-tiffany-eye-worthy-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/a-tasty-tiffany-eye-worthy-twist\/","title":{"rendered":"A Tasty Tiffany Eye-Worthy TWIST"},"content":{"rendered":"

\"tiffany<\/a><\/p>\n

Tech-savvy Generation Z\u2019s and Millennials\u2019 use social media to communicate and spread the word about what excites them, what they enjoy and brands they love. If a brand wants to get noticed, providing an \u201ceye-worthy\u201d TWIST is key to making it into Pinterest, Facebook, Twitter and Instagram. Restaurants have learned this as gastronomy is becoming a favorite way for GenZ\u2019s and Millenial\u2019s to spend their money. Some restaurants have redesigned interiors and services to be more \u201cInstagram-friendly\u201d. \u00a0Some offer discounts in return for social media reviews or limited-time specials, like this eye-catching TWIST: The Peninsula Bangkok hotel TWISTED with Tiffany\u2019s to create a Tiffany Afternoon Tea that includes handcrafted, jeweled, sweet delicacies inspired by the Tiffany brand\u2019s jewelry and iconic blue box.<\/p>\n

Says Wanda Pogue, chief strategy officer at Saatchi & Saatchi New York, in Luxury Daily<\/a><\/strong>, “\u2026 From a \u2018grammed brunch with friends to a Cronut that they waited an hour in line for, they get a great story to share and an emotional payoff that is as big, if not bigger than what traditional luxury goods provide \u00a0— but without the big financial investment.\u201d<\/p>\n

Are you offering your customer\u2019s “word of eye” enticements to help spread the word about your brand or business?<\/p>\n

\"Twist<\/a><\/p>\n

Finding the right TWIST can help your brand innovate and deliver. In\u00a0<\/i>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tech-savvy Generation Z\u2019s and Millennials\u2019 use social media to communicate and spread the word about what excites them, what they enjoy and brands they love. If a brand wants to get noticed, providing an \u201ceye-worthy\u201d TWIST is key to making it into Pinterest, Facebook, Twitter and Instagram. Restaurants have learned this as gastronomy is becoming […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,31,92,108,63,341,56],"tags":[40,41,60,42,45,1050,1051,1052,355,52,1053,1054,170,689,412,87,444],"class_list":["post-12237","post","type-post","status-publish","format-standard","category-brand-experience","category-brand-implementation","category-brands-that-twist","category-creativity","category-digital-media","category-innovation","category-packaging-2","category-social-media","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-eye-worthy","tag-gen-z","tag-generation-z","tag-instagram","tag-julie-cottineau","tag-millenials","tag-peninsula-bangkok","tag-social-media-2","tag-tiffanys","tag-twist","tag-twist-book","tag-word-of-eye"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t