{"id":12237,"date":"2016-11-15T09:20:21","date_gmt":"2016-11-15T14:20:21","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12237"},"modified":"2018-10-18T20:12:04","modified_gmt":"2018-10-18T20:12:04","slug":"a-tasty-tiffany-eye-worthy-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/a-tasty-tiffany-eye-worthy-twist\/","title":{"rendered":"A Tasty Tiffany Eye-Worthy TWIST"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/?p=12237\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12238\" alt=\"tiffany candy\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/11\/tiffany-candy.jpg\" width=\"400\" height=\"267\" \/><\/a><\/p>\n<p>Tech-savvy Generation Z\u2019s and Millennials\u2019 use social media to communicate and spread the word about what excites them, what they enjoy and brands they love. If a brand wants to get noticed, providing an \u201ceye-worthy\u201d TWIST is key to making it into Pinterest, Facebook, Twitter and Instagram. Restaurants have learned this as gastronomy is becoming a favorite way for GenZ\u2019s and Millenial\u2019s to spend their money. Some restaurants have redesigned interiors and services to be more \u201cInstagram-friendly\u201d. \u00a0Some offer discounts in return for social media reviews or limited-time specials, like this eye-catching TWIST: The Peninsula Bangkok hotel TWISTED with Tiffany\u2019s to create a Tiffany Afternoon Tea that includes handcrafted, jeweled, sweet delicacies inspired by the Tiffany brand\u2019s jewelry and iconic blue box.<\/p>\n<p>Says Wanda Pogue, chief strategy officer at Saatchi &amp; Saatchi New York, in <strong><a href=\"https:\/\/www.luxurydaily.com\/gastronomy-to-replace-material-goods-as-status-marker-conversational-currency\" target=\"_blank\">Luxury Daily<\/a><\/strong>, &#8220;\u2026 From a \u2018grammed brunch with friends to a Cronut that they waited an hour in line for, they get a great story to share and an emotional payoff that is as big, if not bigger than what traditional luxury goods provide \u00a0&#8212; but without the big financial investment.\u201d<\/p>\n<p>Are you offering your customer\u2019s &#8220;word of eye&#8221; enticements to help spread the word about your brand or business?<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech-savvy Generation Z\u2019s and Millennials\u2019 use social media to communicate and spread the word about what excites them, what they enjoy and brands they love. If a brand wants to get noticed, providing an \u201ceye-worthy\u201d TWIST is key to making it into Pinterest, Facebook, Twitter and Instagram. Restaurants have learned this as gastronomy is becoming [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,31,92,108,63,341,56],"tags":[40,41,60,42,45,1050,1051,1052,355,52,1053,1054,170,689,412,87,444],"class_list":{"0":"post-12237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-implementation","8":"category-brands-that-twist","9":"category-creativity","10":"category-digital-media","11":"category-innovation","12":"category-packaging-2","13":"category-social-media","14":"tag-brand","15":"tag-brand-building","16":"tag-brand-school","17":"tag-branding","18":"tag-brandtwist","19":"tag-eye-worthy","20":"tag-gen-z","21":"tag-generation-z","22":"tag-instagram","23":"tag-julie-cottineau","24":"tag-millenials","25":"tag-peninsula-bangkok","26":"tag-social-media-2","27":"tag-tiffanys","28":"tag-twist","29":"tag-twist-book","30":"tag-word-of-eye"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12237"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12237\/revisions"}],"predecessor-version":[{"id":16168,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12237\/revisions\/16168"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}