{"id":12248,"date":"2016-11-29T09:59:11","date_gmt":"2016-11-29T14:59:11","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12248"},"modified":"2018-10-18T20:12:04","modified_gmt":"2018-10-18T20:12:04","slug":"a-sipping-selfie-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/a-sipping-selfie-twist\/","title":{"rendered":"A Sipping Selfie TWIST"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=12248\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-12249\" alt=\"selfie bottle\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/11\/selfie-bottle.jpg\" width=\"451\" height=\"451\" \/><\/a><\/p>\n<p>\u00a0Selfies are how Millennials share their lives &#8211; and normally this is a \u201ccommercial free\u201d zone \u2013 but how can brands add just the right meaningful and useful TWIST to become a part of their story?<\/p>\n<p>Here\u2019s an innovative selfie TWIST from Coca-Cola Israel for the Coca-Cola Summer Love campaign, Israel\u2019s largest outdoor brand event. Coca-Cola noticed that their consumers were taking a lot of photos, but not photos that included their product. So they came up with a selfie picture- taking bottle. The drinker tips the bottle up to 70-degree angle it snaps a photo, that shows the bottle and consumer taking a sip. These photos can be shared on Coca-Cola\u2019s Snapchat, Facebook and Instagram accounts. Users can tag themselves and friends to spread the news of the event.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UllrJjQnQKw\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Look for TWISTS that bring customers deeper into the experience of your brand and inspire them to share and help keep your product, service or business on the social radar.<\/p>\n<p><a href=\"http:\/\/TheTwistBook.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Twist angle white\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2016\/03\/Twist-angle-white1-150x150.png\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Finding the right TWIST can help your brand innovate and deliver. In<i>\u00a0<\/i><a href=\"http:\/\/thetwistbook.com\" target=\"_blank\"><strong>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School<a href=\"http:\/\/brandtwist.com\">\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Selfies are how Millennials share their lives &#8211; and normally this is a \u201ccommercial free\u201d zone \u2013 but how can brands add just the right meaningful and useful TWIST to become a part of their story? Here\u2019s an innovative selfie TWIST from Coca-Cola Israel for the Coca-Cola Summer Love campaign, Israel\u2019s largest outdoor brand event. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,27,31,92,108,63,341,56],"tags":[40,41,1055,42,45,703,77,52,1056,1057,1058,170,962,412],"class_list":{"0":"post-12248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brand-implementation","8":"category-brand-personality","9":"category-brands-that-twist","10":"category-creativity","11":"category-digital-media","12":"category-innovation","13":"category-packaging-2","14":"category-social-media","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school-online","18":"tag-branding","19":"tag-brandtwist","20":"tag-coca-cola","21":"tag-innovation-2","22":"tag-julie-cottineau","23":"tag-millennials","24":"tag-selfie","25":"tag-selfies","26":"tag-social-media-2","27":"tag-the-twist-book","28":"tag-twist"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12248"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12248\/revisions"}],"predecessor-version":[{"id":16167,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12248\/revisions\/16167"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}