{"id":12316,"date":"2017-02-21T15:52:34","date_gmt":"2017-02-21T20:52:34","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12316"},"modified":"2018-10-18T20:12:04","modified_gmt":"2018-10-18T20:12:04","slug":"performance-wear-with-a-laid-back-twist","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/performance-wear-with-a-laid-back-twist\/","title":{"rendered":"Performance Wear with a Laid Back TWIST"},"content":{"rendered":"

\"outdoor-voices\"<\/a><\/p>\n

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a pint of double fudge chocolate than train for a marathon- we feel defeated if we don\u2019t confirm to the \u201cultimate athlete\u201d image of many fitness brands.<\/p>\n

Outdoor Voices is disrupting the fitness industry by literally \u201cfreeing fitness from performance.\u201d The technical apparel brand creates stylish and flattering active-wear for everyone. Outdoor Voices<\/a><\/strong> believes in \u201cdoing things\u201d, whether it\u2019s going for a jog, riding a bike, or walking your dog. The brand engages consumers and allows them to write their own definition of fitness.<\/p>\n

It all stems from the brands founder, Tyler Haney, who was recently featured in Forbes \u201c30 under 30.\u201d The 28-year-old powerhouse attended Parsons School of Design, and by TWISTING her love of staying active and simply \u201cdoing things,\u201d she was able to build a truly iconic brand in just three years. Her TWIST allows Outdoor Voices to stand out amongst giants like Nike, Under Armour, and Adidas, who instill a typical \u201cgo hard\u201d and \u201cbeast mode\u201d mentality.<\/p>\n

Tyler told Fashionista<\/a><\/strong> “We talk a lot about OV being the hiking buddy that brought the snacks.\u201d Her spot-on perspective of the industry, and her undeniable passion drives Outdoor Voices to dominant success.<\/p>\n

Headquartered in New York and Austin, Outdoor Voices brought in over 22.5 million in venture capital, and the community continues to explode across the nation. The future is looking extremely bright for this brand with a TWIST.<\/p>\n

Is your brand pushing a traditional viewpoint or lightening up and letting consumers define their own ideal benefit? Think outside the box and TWIST to break away from competition.<\/p>\n

\"david<\/a><\/p>\n

David Scherzer is a 24 year old marketer and copywriter, who puts a narrow focus on storytelling. He obtained a bachelors degree in media studies at CUNY Queens College, and continues to exercise his marketing-muscle and work with some of the industries greats. Not to mention, he\u2019s a massive soccer fan.\u00a0Chat with him at davidascherzer@gmail.com<\/a>.<\/strong>\u00a0Or connect on LinkedIn<\/a>.<\/strong><\/p>\n

 <\/p>\n

\"Twist<\/a><\/p>\n

Finding the right TWIST can help your brand innovate and deliver. In\u00a0<\/i>TWIST: How Fresh Perspectives Build Breakthrough Brands,<\/strong><\/a>\u00a0Brand School\u00a0founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand \u2013 complete with examples from real life small business owners who have successfully completed our\u00a0Brand School\u00a0<\/a>program. Pick up your copy today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a pint of double fudge chocolate than train for a marathon- we feel defeated if we don\u2019t confirm to the \u201cultimate athlete\u201d image of many fitness brands. Outdoor Voices is disrupting the […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,27,31,253,96,163,148],"tags":[1060,40,41,60,42,45,703,52,1061,1062,87],"class_list":["post-12316","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-implementation","category-brand-personality","category-brands-that-twist","category-guest-bloggers","category-problem-solving","category-product-branding","category-verbal-identity","tag-activewear","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-coca-cola","tag-julie-cottineau","tag-nike","tag-outdoor-voices","tag-twist-book"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t