{"id":12415,"date":"2017-04-18T00:30:27","date_gmt":"2017-04-18T04:30:27","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12415"},"modified":"2018-10-18T20:12:03","modified_gmt":"2018-10-18T20:12:03","slug":"small-business-brand-twists-rey-insurance-agency","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-strategy\/small-business-brand-twists-rey-insurance-agency\/","title":{"rendered":"Small Business TWISTS – Rey Insurance Agency"},"content":{"rendered":"

Brand School Alumni, Linda Rey, has a family-owned insurance agency<\/a><\/strong> that celebrates its roots in the community. This includes a unique TWIST of sending out email advisories during bad weather with very localized updates on specific road closings and streets to avoid. This is something the larger companies could never do. And Linda\u2019s customers are grateful. It\u2019s one thing for an insurance agency to talk about its auto insurance policies, it\u2019s another for it to actually keep you safe on the road.<\/p>\n

Before Brand School it had been about 15 years since Rey Insurance had updated the brand. And as Linda put it, \u201cwe never really went through the process of what a business does for branding purposes. We didn\u2019t have a strategy for how we wanted to look. Brand School<\/a><\/strong> afforded us the opportunity to explore how that might work for us without breaking the bank!\u201d<\/p>\n

\"Rey<\/p>\n

One lesson from\u00a0Brand School<\/a><\/strong>\u00a0that helped Linda was to think about storytelling. Approaching their brand with that objective allowed them to be more human and step away from \u201ctextbook language about insurance\u201d. Linda shares one of the ways they\u2019ve implemented the TWIST, \u201cBEING FUN in our DESIGN by presenting ideas and concepts about insurance that bring attention to considering the possibility vs. avoiding the consequences.\u201d<\/p>\n

\"Rey<\/p>\n

Linda transitioned her brand from a traditional family-owned insurance promise to a more modern \u201cWe help you GET insurance\u201d brand idea. When she did this, she realized that her red and blue logo developed in 2000 blended in too much with her competitors and undermined her company\u2019s TWIST of approachability.<\/span><\/p>\n

She kept the core element of the shape but updated it with vibrant colors, which were inspired by her favorite organic grocer. When she walked into this grocery store, the fruits and vegetables were so inviting and colorful that she wanted to pick them up and put them in her basket. She loved the new logo so much she added bright throw pillows that adorn the reception area of the agency. This splash of color is distinctive for her category and really underscores her brand\u2019s intention to be friendlier, more welcoming and more down-to-earth than traditional insurance agencies.<\/p>\n

\"Before<\/p>\n

Investing the time in finding the TWIST and following that up with action, made a big impact on Rey Insurance<\/a><\/strong>. The key there is doing the work. It can feel overwhelming to implement, but that\u2019s where the support of Brand School<\/a> <\/strong>can really help. Linda says it best, \u201c(Brand School) was such a great experience for me. Though, after delving in, doing the work is hard. There is resistance, but having access to Julie with the one-on-one meetings helped to move the needle so we can continue in breaking through with a more creative flair to our brand. I\u2019m so grateful I went through it.\u201d<\/p>\n

\"Brand<\/a><\/strong><\/p>\n

Brand School<\/a><\/strong>, our highly effective, premier branding program,\u00a0delivers the tools and steps you need to strengthen your brand and your business\u2019 connection to your market. Get our free brand-building tips and receive immediate updates about Brand School\u2019s exclusive programs when you sign up for our newsletter at\u00a0BrandSchoolOnline.com.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending out email advisories during bad weather with very localized updates on specific road closings and streets to avoid. This is something the larger companies could never do. And Linda\u2019s customers are […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,31,109,564],"tags":[],"class_list":{"0":"post-12415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-strategy","7":"category-brands-that-twist","8":"category-favorite-brands","9":"category-testimonials"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12415"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12415\/revisions"}],"predecessor-version":[{"id":16160,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12415\/revisions\/16160"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}