{"id":12683,"date":"2017-08-24T00:15:17","date_gmt":"2017-08-24T00:15:17","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12683"},"modified":"2018-10-23T20:37:17","modified_gmt":"2018-10-23T20:37:17","slug":"walk-your-talk-by-living-your-brand-promise-every-day","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/featured\/walk-your-talk-by-living-your-brand-promise-every-day\/","title":{"rendered":"Walk Your Talk by Living Your Brand Promise Every Day"},"content":{"rendered":"

Last week we talked about the importance of Transcending the Ordinary<\/a><\/strong>, the issue is though that it can\u2019t end with one idea or one-touch point. It\u2019s critical that you are living and breathing your TWIST. That\u2019s why this week I\u2019m sharing two brands who walk the talk.<\/p>\n

What does \u201cWalk the Talk\u201d mean?<\/h2>\n

Brands that \u201cWalk the Talk\u201d \u00a0are brands that live their brand values \u2013 they don\u2019t just talk about them, they bring them to life through their actions and behaviors. Employees are a key touch point for the brand and important brand ambassadors.<\/p>\n

REI is a great brand to visit on a BrandTwist \u00a0Safari. It has many touch points which help set this brand apart and are on proud display in the stores, in walking the talk. One of the brand missions of REI is \u201cdedicated to inspiring, educating and outfitting for a lifetime of outdoor adventure and stewardship\u201d. They showcase this in the store, but also share it with the \u201cemployee in action\u201d wall. This is a whole wall of photos showcasing employees participating in outdoor activities.<\/p>\n

\u00a0\"REI<\/p>\n

Do you walk the talk even when it\u2019s the opposite of what everyone else is doing?<\/h2>\n

One of the most publicized ways they speak to that mission is the award winning<\/a> #OptOutside<\/a><\/strong> campaign. Instead of opening their doors on Black Friday (or even Thanksgiving) they forgo the sales and urge not only customers, but employees to go outside. This also speaks to their business model. In 1938 REI launched, and in their own words they chose to begin a \u201cconsumer co-op, rather than a publicly-traded company, enables us to focus on the long-term interests of the co-op and our members. We answer to you\u2014our members\u2014and run our business accordingly.\u201d<\/p>\n

Do you and your employees walk the talk?<\/h2>\n

To really ingrain this experience at every touch point it starts with employees. Microsoft, for example, starts every morning with the Microsoft team doing a \u201cStand Up\u201d meeting where they get the employees excited for the day- sort of a pep rally based on the brand values. And they end the day with a similar \u201cStand Down\u201d meeting- recognizing and celebrating the positive on-brand behaviors of the team members during the day, and no doubt discussing how to continuously improve.<\/p>\n

\u00a0How can your business be inspired by great brands like Microsoft and REI to \u201cWalk the Talk\u201d? Are you brand values celebrated front and center? Are you and your team living them every day?<\/p>\n

\"TWIST<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can\u2019t end with one idea or one-touch point. It\u2019s critical that you are living and breathing your TWIST. That\u2019s why this week I\u2019m sharing two brands who walk the talk. What does \u201cWalk the Talk\u201d mean? Brands that […]<\/p>\n","protected":false},"author":6,"featured_media":16725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,25,27,29,30,31,101,84,109,3,64,37],"tags":[],"class_list":{"0":"post-12683","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-culture","8":"category-brand-experience","9":"category-brand-implementation","10":"category-brand-naming","11":"category-brand-personality","12":"category-brand-research","13":"category-brand-strategy","14":"category-brands-that-twist","15":"category-customer-relations","16":"category-customer-service","17":"category-favorite-brands","18":"category-featured","19":"category-insights","20":"category-inspiration"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12683"}],"version-history":[{"count":2,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12683\/revisions"}],"predecessor-version":[{"id":16726,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12683\/revisions\/16726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media\/16725"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}