{"id":12715,"date":"2017-09-11T16:40:03","date_gmt":"2017-09-11T20:40:03","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=12715"},"modified":"2018-10-24T19:58:47","modified_gmt":"2018-10-24T19:58:47","slug":"why-brands-like-american-girl-build-fans-not-customers","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/why-brands-like-american-girl-build-fans-not-customers\/","title":{"rendered":"Why Brands Like American Girl Build Fans Not Customers"},"content":{"rendered":"

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that\u2019s why it’s the last criteria for the brands we choose on our BrandTwist Safari. So our Safari attendees can see brands that get this.<\/p>\n

These brands know that branding is a relationship, not a transaction.<\/h2>\n

Ever feel so passionate about a brand you can\u2019t wait to tell your friends all about it? You\u2019re on a mission to get them to try it too so you can share this experience? When you feel and act this way, you\u2019ve become a brand ambassador<\/a> and your relationship has gone way beyond the \u201cclient zone\u201d to something deeper.<\/p>\n

I remember back in the day my friend Shari couldn\u2019t believe I had not yet tried Netflix (this was back in the red envelope era). Every time I would see her she would pester me about it. I actually had a fleeting suspicion that she might be getting a commission from them. Not until I tried the brand and realize how much it changed my ability to watch TV and movies on my terms- did I understand why she was being so persistent.<\/p>\n

The difference between fans and buyers.<\/h2>\n

When we choose brand experiences to visit on our guided BrandTwist Safaris, we look for brands that have fans – not just buyers. Brands that understand the emotional need they are filling – and who work hard to keep that relationship healthy.<\/p>\n

American Girl Place is one such experience we will be visiting on our upcoming Safari<\/a><\/strong>.<\/p>\n

\"BrandTwist<\/p>\n

This brand really gets that they are not just selling dolls. They are fostering important friendships. The entire brand experience is designed around this special bond. \u00a0From the cafe where you can dine with your doll, the hospital where dolls are treated with special TLC, the Hair Salon with its pampering services for both girl and doll -even the clothes where you can dress like twins – American Girl is fostering a unique friendship. And not surprisingly, given this bond, commanding a premium price.<\/p>\n

Your business can learn so much from TWISTING with American Girl and other brands about building deeper, and more profitable relationships with your customers<\/p>\n

Join us in person in NYC as we visit Microsoft, American Girl, and more on our Brand Safari<\/a>.<\/strong><\/p>\n

\"TWIST<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that\u2019s why it’s the last criteria for the brands we choose on our BrandTwist Safari. So our Safari attendees can see brands that get this. These brands know that branding is a relationship, […]<\/p>\n","protected":false},"author":6,"featured_media":16714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,23,24,26,27,29,30,31,92,101,84,109],"tags":[],"class_list":{"0":"post-12715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-culture","8":"category-brand-experience","9":"category-brand-fit-and-stretch","10":"category-brand-implementation","11":"category-brand-partnerships","12":"category-brand-personality","13":"category-brand-research","14":"category-brand-strategy","15":"category-brands-that-twist","16":"category-creativity","17":"category-customer-relations","18":"category-customer-service","19":"category-favorite-brands"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12715"}],"version-history":[{"count":2,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12715\/revisions"}],"predecessor-version":[{"id":16715,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12715\/revisions\/16715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media\/16714"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}