Brands are \u00a0relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have to offer.<\/p>\n
That\u2019s why every semester in Brand School<\/strong><\/a> we focus on answering 4 major questions with our students- and these 4 questions begin with the most critical question – “WHO do you want to be in a relationship with?”<\/p>\n Who<\/strong> – are the most important targets for the brand? In the lingo of today\u2019s teens – a group for whom relationships are everything…\u00a0who is your B.A.E<\/a><\/strong>? Your ideal target that you want and need to attract \u201cBefore Anyone Else\u201d.<\/p>\n Brand School Alumni Brooke Nalle shares how zeroing on her BAE was the key to finding her Twist and growing her business.<\/strong><\/p>\n
\nWhat<\/strong> – is going to compel them to choose and stay loyal?
\nWhy<\/strong> – should these high-priority targets believe?
\nHow<\/strong> – is the brand felt at every touch point?<\/p>\n