{"id":12732,"date":"2009-05-22T03:34:00","date_gmt":"2009-05-22T08:34:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=26"},"modified":"2018-10-18T20:15:00","modified_gmt":"2018-10-18T20:15:00","slug":"got-any-ideas","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/inspiration\/got-any-ideas\/","title":{"rendered":"Got any Ideas?"},"content":{"rendered":"

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When is the last time you had an original idea?<\/p>\n

Not a “honey, let’s get Thai tonight instead of sushi” kind of idea.<\/p>\n

A genuine, added value thought.<\/p>\n

I have been in the ideas business all my life.<\/p>\n

First in advertising, then at a branding agency, and now on the client side at Virgin.<\/p>\n

I love new ideas, they’re are what get me out of bed in the morning and keep me going all day.<\/p>\n

But lately, I feel like sometimes I get so caught up in the daily grind, that I forget that I am actually in the ideas business. <\/p>\n

Sometimes I feel like I am in the “e-mail sending, project management, meeting organizer and meeting attendee business”.<\/p>\n

And if I have a little extra time once that’s all taken care of – I create an idea.<\/p>\n

I am working on turning this around. But it’s taking conscious effort. <\/p>\n

I have to say to myself in the morning, that at the end of the day I will evaluate my day not on how many emails I got through- but on whether I actually came up with any original thoughts that added value.<\/p>\n

This doesn’t have to be a new product or service idea. It could be an idea on how to solve the “never enough meeting room space” dilemma in my office.<\/p>\n

But it has to be a solution, a new thought, something created and not just communicated or shuffled around.<\/em><\/p>\n

You don’t have to be a marketing or creative type to hold this up as your standard. No matter what your job or industry, idea creation is what keeps things moving forward.<\/p>\n

If this problem sounds familiar to you, here’s an idea …when you come back from the long (and hopefully restful weekend)- tax yourself and your team to get back into the ideas business.<\/p>\n

If it helps, you could even set a side a day a week- let’s pick Wednesday- as idea day. <\/p>\n

On that day, don’t schedule any meetings, try and establish a no-email for a day policy, and tell everyone to focus uniquely on creating new ideas.<\/p>\n

You can try some of tricks in my older posts if that helps with stimulating ideas or you could just let people find their own way.<\/p>\n

At the end of the day have a cocktail or an ice cream sundae party. Share your ideas. They don’t have to be perfect. But they should be celebrated.<\/p>\n

Creating a culture of idea generation in today’s work environments is critically important to business success and to employee satisfaction.<\/p>\n

But it takes work.<\/p>\n

That’s my point of view. What’s your twist?<\/p>\n

Are you creating enough new ideas?<\/p>\n","protected":false},"excerpt":{"rendered":"

When is the last time you had an original idea? Not a “honey, let’s get Thai tonight instead of sushi” kind of idea. A genuine, added value thought. I have been in the ideas business all my life. First in advertising, then at a branding agency, and now on the client side at Virgin. I […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,37],"tags":[],"class_list":{"0":"post-12732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-generating-ideas","7":"category-inspiration"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12732"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12732\/revisions"}],"predecessor-version":[{"id":16686,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12732\/revisions\/16686"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}