{"id":12733,"date":"2009-04-09T20:16:00","date_gmt":"2009-04-10T01:16:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=8"},"modified":"2018-10-18T20:15:01","modified_gmt":"2018-10-18T20:15:01","slug":"divine-disasters","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/overcoming-obstacles\/divine-disasters\/","title":{"rendered":"Divine Disasters"},"content":{"rendered":"

\"\"<\/a><\/p>\n

To this day, the one movie that scares me more than any other I have ever seen is Jaws.<\/p>\n

The underwater shots of the dangling legs of unsuspecting swimmers, the music -\u201cdunton, dunton, dunton\u201d, the subtle disruption of the water\u2019s calm surface as the Great White surreptitiously slithers by. All this creates a tension I can barely tolerate.<\/p>\n

Cinematic brilliance orchestrated perfectly from script to final cut. Right?
\nWell actually\u2026no.<\/p>\n

I read somewhere that there were serious mechanical issues with the shark. Steven Spielberg had actually planned to show him full on in many more scenes. But the model wasn\u2019t functioning properly. And he had to devise a plan to create the suspense and fear using other methods and other camera angles – and a lot less actual shark.<\/p>\n

In the end, I think it\u2019s a much better movie than it might have been if the mechanical shark had been functioning properly. It\u2019s so much scarier than other disaster movies where very little is left up to the imagination.<\/p>\n

I love this story.<\/p>\n

It shows the power of taking an obstacle (in this case a malfunctioning -and no doubt very expensive -mechanical shark) and turning it into an opportunity for even greater creativity and impact.<\/p>\n

It reminds me that when everything appears to be going wrong, maybe it\u2019s time to look at the situation differently and find the \u201cdivine\u201d in the \u201cdisaster\u201d.<\/p>\n

Next time something goes awry in your brand innovation plans, instead of giving up – try channeling your inner Spielberg and you might just turn a mistake into a masterpiece.<\/p>\n

That\u2019s my point of view. What\u2019s your twist?<\/p>\n

What disasters have you been able to turn into delights?<\/p>\n","protected":false},"excerpt":{"rendered":"

To this day, the one movie that scares me more than any other I have ever seen is Jaws. The underwater shots of the dangling legs of unsuspecting swimmers, the music -\u201cdunton, dunton, dunton\u201d, the subtle disruption of the water\u2019s calm surface as the Great White surreptitiously slithers by. All this creates a tension I […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-12733","post","type-post","status-publish","format-standard","category-overcoming-obstacles"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t