{"id":12734,"date":"2009-04-12T19:52:00","date_gmt":"2009-04-13T00:52:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=9"},"modified":"2018-10-18T20:15:01","modified_gmt":"2018-10-18T20:15:01","slug":"tiffin-up","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-strategy\/tiffin-up\/","title":{"rendered":"Tiffin Up!"},"content":{"rendered":"

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I learned a new word today. It\u2019s Tiffin. <\/p>\n

It\u2019s a term from India which means \u201can in-between meal\u201d. It’s a ritual that originated during British rule. Workers were able to take much anticipated breaks to enjoy their tiffins which were delivered on-site in distinctive multi-compartment pails.<\/p>\n

It got me to thinking about \u201cTiffining Up\u201d brands. <\/p>\n

In these tough economic times, what other brands could see their market share stabilize, dare we dream\u2026 even grow, with expanded usage occasions?<\/p>\n

How about Tiffining up toothpaste? We\u2019re all brushing twice a day (at least I hope we are). What about a new and unique delivery system that helps us look forward to brushing a third time? Maybe after our 3pm snack before we\u2019re reunited at home with our loved ones (or potential loved ones) at the local singles bar.<\/p>\n

That’s just one example, there’s bound to be countless others.<\/p>\n

Maybe one trick to innovating in these tough times is Tiffining Up. In other words, providing people with expanded usage occasions, much anticipated rituals and unique packaging to extend the enjoyment of our brands.<\/p>\n

That\u2019s my point of view. What\u2019s your twist?<\/p>\n

What brands do you think should Tiffin up?<\/p>\n","protected":false},"excerpt":{"rendered":"

I learned a new word today. It\u2019s Tiffin. It\u2019s a term from India which means \u201can in-between meal\u201d. It’s a ritual that originated during British rule. Workers were able to take much anticipated breaks to enjoy their tiffins which were delivered on-site in distinctive multi-compartment pails. It got me to thinking about \u201cTiffining Up\u201d brands. […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-12734","post","type-post","status-publish","format-standard","category-brand-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t