{"id":12738,"date":"2009-07-23T08:58:00","date_gmt":"2009-07-23T13:58:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=53"},"modified":"2018-10-18T20:14:59","modified_gmt":"2018-10-18T20:14:59","slug":"zappos-and-amazon-sitting-in-a-tree","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-personality\/zappos-and-amazon-sitting-in-a-tree\/","title":{"rendered":"Zappos and Amazon Sitting in a Tree"},"content":{"rendered":"<p><a href=\"http:\/\/4.bp.blogspot.com\/_8uAPsVQ1eAg\/Smhv38Y6OAI\/AAAAAAAAATs\/FmujTpfJVRU\/s1600-h\/zappos.com\"><img decoding=\"async\" style=\"float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 130px; height: 98px;\" src=\"http:\/\/4.bp.blogspot.com\/_8uAPsVQ1eAg\/Smhv38Y6OAI\/AAAAAAAAATs\/FmujTpfJVRU\/s320\/zappos.com\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5361658363278669826\" \/><\/a><br \/>Congratulations to the folks at Zappos who have just been acquired by Amazon.<\/p>\n<p>This is a great validation on Zappos&#8217; unwavering focus on customer care &#8211; which they passionately describe as &#8220;spreading happiness.&#8221;<\/p>\n<p>Here is a <a href=\"http:\/\/blogs.zappos.com\/ceoletter\">letter from Zappo&#8217;s CEO Tony Hsieh to his employees<\/a>. <\/p>\n<p>This is one of the best pieces of internal communication I have seen:<\/p>\n<p>&#8211; It maintains the unique Zappos&#8217; tone of voice, even when discussing &#8220;corporate stuff&#8221; like deal terms <br \/>&#8211; It addresses employees top questions\/concerns head on<br \/>&#8211; It presents the new &#8220;Uber boss&#8221; (Jeff Bezos) in a friendly, informative, and visual way<\/p>\n<p>Zappos is a great example of a company that really &#8220;walks the talk&#8221;, staying true to their brand promise and personality in all aspects of everything they do.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<br \/>What do you think of this deal?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations to the folks at Zappos who have just been acquired by Amazon. This is a great validation on Zappos&#8217; unwavering focus on customer care &#8211; which they passionately describe as &#8220;spreading happiness.&#8221; Here is a letter from Zappo&#8217;s CEO Tony Hsieh to his employees. This is one of the best pieces of internal communication [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":{"0":"post-12738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-personality"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12738"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12738\/revisions"}],"predecessor-version":[{"id":16659,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12738\/revisions\/16659"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}