{"id":12738,"date":"2009-07-23T08:58:00","date_gmt":"2009-07-23T13:58:00","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=53"},"modified":"2018-10-18T20:14:59","modified_gmt":"2018-10-18T20:14:59","slug":"zappos-and-amazon-sitting-in-a-tree","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-personality\/zappos-and-amazon-sitting-in-a-tree\/","title":{"rendered":"Zappos and Amazon Sitting in a Tree"},"content":{"rendered":"

\"\"id=\"BLOGGER_PHOTO_ID_5361658363278669826\"<\/a>
Congratulations to the folks at Zappos who have just been acquired by Amazon.<\/p>\n

This is a great validation on Zappos’ unwavering focus on customer care – which they passionately describe as “spreading happiness.”<\/p>\n

Here is a letter from Zappo’s CEO Tony Hsieh to his employees<\/a>. <\/p>\n

This is one of the best pieces of internal communication I have seen:<\/p>\n

– It maintains the unique Zappos’ tone of voice, even when discussing “corporate stuff” like deal terms
– It addresses employees top questions\/concerns head on
– It presents the new “Uber boss” (Jeff Bezos) in a friendly, informative, and visual way<\/p>\n

Zappos is a great example of a company that really “walks the talk”, staying true to their brand promise and personality in all aspects of everything they do.<\/p>\n

That’s my point of view. What’s your twist?
What do you think of this deal?<\/p>\n","protected":false},"excerpt":{"rendered":"

Congratulations to the folks at Zappos who have just been acquired by Amazon. This is a great validation on Zappos’ unwavering focus on customer care – which they passionately describe as “spreading happiness.” Here is a letter from Zappo’s CEO Tony Hsieh to his employees. This is one of the best pieces of internal communication […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-12738","post","type-post","status-publish","format-standard","category-brand-personality"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t