{"id":12746,"date":"2009-10-13T06:39:34","date_gmt":"2009-10-13T11:39:34","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=576"},"modified":"2018-10-18T20:14:42","modified_gmt":"2018-10-18T20:14:42","slug":"brand-schizophrenia","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-fit-and-stretch\/brand-schizophrenia\/","title":{"rendered":"Brand Schizophrenia?"},"content":{"rendered":"<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-580\" title=\"IMG00049\" alt=\"IMG00049\" src=\"http:\/\/BrandTwist.com\/wp-content\/uploads\/2009\/10\/IMG000497-300x225.jpg\" width=\"300\" height=\"225\" \/><\/p>\n<p style=\"text-align: left;\">I love this sign.<\/p>\n<p style=\"text-align: left;\">It&#8217;s in a strip mall right near where I go to Jenny Craig.<\/p>\n<p style=\"text-align: left;\">I believe brands should diversify.<\/p>\n<p style=\"text-align: left;\">But this one just seems confused.<\/p>\n<p style=\"text-align: left;\">Right when they&#8217;ve got my mouth watering for some delicious (and convenient) ribs&#8230;.<\/p>\n<p style=\"text-align: left;\">Suddenly they turn around and insist they&#8217;ve got more.<\/p>\n<p style=\"text-align: left;\">Is this a case of brand stretch or brand schizophrenia?<\/p>\n<p style=\"text-align: left;\">That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p style=\"text-align: left;\">Would this sign draw you in?<\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love this sign. It&#8217;s in a strip mall right near where I go to Jenny Craig. I believe brands should diversify. But this one just seems confused. Right when they&#8217;ve got my mouth watering for some delicious (and convenient) ribs&#8230;. Suddenly they turn around and insist they&#8217;ve got more. Is this a case of [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[40,60,42,45,114,52],"class_list":{"0":"post-12746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-fit-and-stretch","7":"tag-brand","8":"tag-brand-school","9":"tag-branding","10":"tag-brandtwist","11":"tag-jenny-craig","12":"tag-julie-cottineau"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12746"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12746\/revisions"}],"predecessor-version":[{"id":16629,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12746\/revisions\/16629"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}