{"id":12750,"date":"2009-10-21T08:24:27","date_gmt":"2009-10-21T13:24:27","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=695"},"modified":"2018-10-18T20:14:41","modified_gmt":"2018-10-18T20:14:41","slug":"research-polling-finally-enters-the-world-of-2-0","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-research\/research-polling-finally-enters-the-world-of-2-0\/","title":{"rendered":"Research Polling Finally Enters the World Of 2.0"},"content":{"rendered":"

Read this post and check out my BrandTwist Urtak poll on the sidebar<\/strong>.<\/p>\n

There\u2019s a fundamental flaw with the majority of research polls.<\/p>\n

By their very design, they make assumptions on what questions are relevant and\/or predictive.<\/p>\n

In other words, the poll results are only as good as the questions that have been asked.<\/p>\n

But what if the assumptions on what\u2019s important are wrong? Then the data is not so useful.<\/p>\n

For example, I could do a survey on airline travel satisfaction and ask lots of questions about seat comfort.<\/p>\n

However, maybe I didn\u2019t think to ask about food quality, which might be the key driver for a lot of respondents.<\/p>\n

In this case, the relevance of the data is limited by the assumptions and bias of the researcher (me).<\/p>\n

My friends at Urtak<\/a> have set out to change this.
\n
\nThey\u2019ve got a cool new algorithm that gives three possible responses to each question: Yes, No, Don\u2019t Care.<\/p>\n

It constantly rotates the questions and over time helps the researcher remove the questions that no one cares about.<\/p>\n

It also allows the respondent to suggest and add questions of their own (as long as it fits the yes\/no\/don\u2019t care format).<\/p>\n

I thought this was so fun and so interesting that I decided to add an Urtak of my own.<\/p>\n

See my side bar on the blog under the BrandTwist Urtak.<\/p>\n

Take a minute to answer\/add some questions about branding (anything weird, wacky or wonderful that\u2019s on your mind).<\/p>\n

Make sure to check back often as new questions will be continually added (by me and hopefully by you).<\/p>\n

I don\u2019t know about you, but I find it fascinating, and a bit addictive.<\/p>\n

That\u2019s my point of view. What\u2019s your twist?
\nWhat do you think of Urtak?<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Read this post and check out my BrandTwist Urtak poll on the sidebar. There\u2019s a fundamental flaw with the majority of research polls. By their very design, they make assumptions on what questions are relevant and\/or predictive. In other words, the poll results are only as good as the questions that have been asked. But […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-12750","post","type-post","status-publish","format-standard","category-brand-research"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t