{"id":12762,"date":"2009-11-09T00:00:29","date_gmt":"2009-11-09T05:00:29","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1046"},"modified":"2018-10-18T20:14:41","modified_gmt":"2018-10-18T20:14:41","slug":"steal-this-chair-please","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/steal-this-chair-please\/","title":{"rendered":"Steal this Chair, Please."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-1051\" title=\"chair\" src=\"http:\/\/BrandTwist.com\/wp-content\/uploads\/2009\/11\/chair-150x150.jpg\" alt=\"chair\" width=\"150\" height=\"150\" \/>Mono (of Minneapolis) have created an unusual campaign for Client Blu Dot design.<\/p>\n<p>They are putting 25 &#8220;Real Good Chairs&#8221; in key locations in Manhattan and hoping people will steal them.<\/p>\n<p>That&#8217;s because each chair contains a GPS tracking device and has it&#8217;s own <a href=\"http:\/\/twitter.com\/realgoodchair\">Twitter feed <\/a>which link to the <a href=\"http:\/\/realgood.bludot.com\/\">website<\/a>.<\/p>\n<p>The pick-ups are being filmed cloak and dagger style by a camera crew hidden in a van.<\/p>\n<p>You can literally follow the journey of these chairs as they make there way through Manhattan and beyond (one, not surprisingly, has already ended up in Park Slope).<\/p>\n<p>It&#8217;s gotten some interesting initial press including this piece in <a href=\"http:\/\/www.fastcompany.com\/blog\/michael-cannell\/cannell\/blu-dot-drops-25-chairs-new-york-sidewalks-and-tracks-their-movements-c\">Fast Company<\/a>.<\/p>\n<p>Cool premise. It will be fun to see how it plays out.<\/p>\n<p>That&#8217;s my point of view. What&#8217;s your twist?<\/p>\n<p>What do you think of this campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mono (of Minneapolis) have created an unusual campaign for Client Blu Dot design. They are putting 25 &#8220;Real Good Chairs&#8221; in key locations in Manhattan and hoping people will steal them. That&#8217;s because each chair contains a GPS tracking device and has it&#8217;s own Twitter feed which link to the website. The pick-ups are being [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,108,37,56,128],"tags":[],"class_list":{"0":"post-12762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-digital-media","8":"category-inspiration","9":"category-social-media","10":"category-viral-campaigns"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12762"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12762\/revisions"}],"predecessor-version":[{"id":16608,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12762\/revisions\/16608"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}