I received these trends in a marketing email from Faith Popcorn\u2019s Brain Reserve.<\/p>\n
I\u2019ve always been interested in trends.<\/p>\n
I don\u2019t really believe in their ability to predict the future.<\/p>\n
After all, most trends are usually well underway when they are coined \u2013 so it\u2019s really more like a snapshot of the present.<\/p>\n
And one of the things that FPBR is really good at is giving them clever names like \u201ccocooning\u201d (an oldie but apparently still a goodie) and capitalizing on them on the time when they are just \u201cmass\u201d enough that people are nodding their heads in agreement.<\/p>\n
Not so much ahead of the curve, but maybe right on top of it.<\/p>\n
What interests me most (and from what I\u2019ve read Faith too) is the APPLCATION of the trends.<\/p>\n
I find them a useful filter when I am trying to innovate on a project to think about a subset of current trends (say five or so) and look at the task at hand through those eyes.<\/p>\n
Take one of the more interesting ones below Egonomics (\u201cconsumers craving of individuality\u201d) and think about how this might affect what I am trying to do at one of my projects at Virgin.<\/p>\n
If you buy into this trend, then how can you capitalize on it in product development and marketing?<\/p>\n
Hypothetically, in a Virgin hospitality experience how can we obtain a new level of customization in the customer journey?<\/p>\n
Anyway take a quick look.<\/p>\n
Let me know If any of these strike a chord and how you are applying them to your brands.<\/p>\n
FAITH POPCORN\u2019S BRAINRESERVE TRENDBANK<\/strong><\/p>\n 99 LIVES ANCHORING ATMOSFEAR BEING ALIVE<\/strong> CASHING OUT<\/strong> CLANNING COCOONING<\/strong> DOWN-AGING<\/strong> EGONOMICS<\/strong> EVEolution<\/strong> FANTASY ADVENTURE FUTURETENSE<\/em> ICON TOPPLING<\/strong> PLEASURE REVENGE SMALL INDULGENCES<\/strong> THE VIGILANTE CONSUMER Trends are only as useful as what you do with them.<\/p>\n That\u2019s my point of view. What\u2019s your Twist? I received these trends in a marketing email from Faith Popcorn\u2019s Brain Reserve. I\u2019ve always been interested in trends. I don\u2019t really believe in their ability to predict the future. After all, most trends are usually well underway when they are coined \u2013 so it\u2019s really more like a snapshot of the present. And one […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,137],"tags":[],"class_list":["post-12769","post","type-post","status-publish","format-standard","category-inspiration","category-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n<\/strong>Too fast a pace, too little time, causes societal schizophrenia and forces us to assume multiple roles.<\/p>\n
\n<\/strong>A reaching back to our spiritual roots, taking what was secure from the past in order to be ready for the future.<\/p>\n
\n<\/strong>Polluted air, contaminated water and tainted food stir up a storm of consumer doubt and uncertainty.
\n<\/p>\n
\nAwareness that good health extends longevity and leads to a new way of life.<\/p>\n
\nWorking women and men, questioning personal\/career satisfaction and goals, opt for simpler living.<\/p>\n
\n<\/strong>Belonging to a group that represents common feelings, causes or ideals; validating one\u2019s own belief system.<\/p>\n
\nThe need to protect oneself from the harsh, unpredictable realities of the outside world.<\/p>\n
\nNostalgic for their carefree childhood, baby boomers find comfort in familiar pursuits and products from their youth.<\/p>\n
\nTo offset a depersonalized society, consumers crave recognition of their individuality.<\/p>\n
\nThe way women think and behave is impacting business, causing a marketing shift away from a hierarchical model toward a relational one.<\/p>\n
\n<\/strong>Modern age whets our desire for roads untaken.<\/p>\n
\n<\/strong>Consumers, anxiety-ridden by simultaneous social, economic, political and ethical chaos, find themselves beyond their ability to cope today or imagine tomorrow.<\/p>\n
\nA new socioquake transforms mainstream America and the world as the pillars of society are questioned and rejected.<\/p>\n
\n<\/strong>Consumers are having a secret bacchanal. They\u2019re mad as hell and want to cut loose again.
\nS.O.S. (SAVE OUR SOCIETY)<\/strong>
\nThe country rediscovers a social conscience of ethics, passion and compassion.<\/p>\n
\nStressed-out consumers want to indulge in affordable luxuries and seek ways to reward themselves.<\/p>\n
\n<\/strong>The consumer manipulates marketers and the marketplace through pressure, protest and politics.<\/p>\n
\nAre you applying any of these trends to your brands?<\/p>\n","protected":false},"excerpt":{"rendered":"