{"id":12770,"date":"2009-11-23T09:55:52","date_gmt":"2009-11-23T14:55:52","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1337"},"modified":"2018-10-18T20:14:40","modified_gmt":"2018-10-18T20:14:40","slug":"lets-start-a-clear-speak-movement","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/communication\/lets-start-a-clear-speak-movement\/","title":{"rendered":"Let’s Start a Clear Speak Movement"},"content":{"rendered":"

Let\u2019s abandon all those annoying \u201cmarketing jargon\u201d words and start saying what we mean and meaning what we say.<\/p>\n

You know what I\u2019m talking about\u2026.<\/p>\n

Alignment<\/em><\/strong>
\n<\/em><\/p>\n

Utilization<\/strong><\/em><\/p>\n

Win-Win<\/strong><\/em><\/p>\n

Socialization<\/strong><\/em><\/p>\n

And so on…<\/p>\n

I don\u2019t know about you, but I actually find these words creeping into my home life.<\/p>\n

<\/p>\n

I find myself talking to my husband about implementation<\/em> <\/strong>of our weekend plans.<\/p>\n

What I am really trying to say is how the hell are we going to get two kids to two different soccer games and three different birthday parties all at the same time (and why did we end up in this situation in the first place?).<\/p>\n

Maybe we were being too opportunistic<\/strong><\/em> in accepting all those invitations (there I go again).<\/p>\n

We didn\u2019t think about managing risk<\/strong> <\/em>and protecting the downside<\/em><\/strong> (oops, sorry).<\/p>\n

And we certainly didn\u2019t think about the negative impact<\/strong> <\/em>on our own sanity- or our gas tanks for that matter- schlepping all over the suburbs.<\/p>\n

Anyone want to start a movement? Or a support group?<\/p>\n

Let\u2019s get together and ideate<\/strong><\/em> on how to mobilize<\/strong>.<\/em><\/p>\n

Oh god, help me quick.<\/p>\n

Marketing Speak is taking over.<\/p>\n

That\u2019s my point of view. What\u2019s your twist?<\/p>\n

What jargon makes you cringe?<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s abandon all those annoying \u201cmarketing jargon\u201d words and start saying what we mean and meaning what we say. You know what I\u2019m talking about\u2026. Alignment Utilization Win-Win Socialization And so on… I don\u2019t know about you, but I actually find these words creeping into my home life.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-12770","post","type-post","status-publish","format-standard","category-communication"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t