{"id":12776,"date":"2009-12-09T09:34:40","date_gmt":"2009-12-09T14:34:40","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1519"},"modified":"2018-10-18T20:14:40","modified_gmt":"2018-10-18T20:14:40","slug":"this-holiday-go-on-a-brand-safari","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/this-holiday-go-on-a-brand-safari\/","title":{"rendered":"This Holiday, Go on a Brand Safari!"},"content":{"rendered":"

Here’s a way to make\u00a0tedious holiday shopping a bit more palatable.<\/p>\n

While your trudging around the malls and stores this holiday season,\u00a0 don’t look it as a chore, look at it as a brand adventure.<\/p>\n

Or at very least… brand research.<\/p>\n

Notice which shops have the longest lines, what branded shopping bags are people walking around with.<\/p>\n

Ask the shop keepers about the hottest items.<\/p>\n

And make a mental note of what people are wearing.<\/p>\n

Take your flip cam or a notebook and write it down.<\/p>\n

Think about t what trends are revealed by these facts.<\/p>\n

And then reflect on how these can be applied to your brand.
\n<\/p>\n

A while back I wrote about how important it is to Go Out and Explore<\/a><\/strong>. In other words to get out of our offices and into the real world to experience brands and how consumers interact with them.<\/p>\n

Too often we substitute the ease of exploration on the Internet for actual experience. But it\u2019s really not the same.<\/p>\n

Maybe we\u2019re too busy, maybe we\u2019re lazy\u2026but I think if you are really serious about innovation you\u2019ve got to get out and experience the world.<\/p>\n

So as you as walking around with aching feet\u00a0\u00a0looking for that perfect gift for your Secret Santa colleague, take consolation in the fact that you might actually be gaining some actionable insight.<\/p>\n

That\u2019s my point of view. What\u2019s your twist?
\nWhat trends have you noticed this holiday?<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a way to make\u00a0tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,\u00a0 don’t look it as a chore, look at it as a brand adventure. Or at very least… brand research. Notice which shops have the longest lines, what branded shopping bags are people walking […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,23,24,92,93,37],"tags":[40,41,60,42,45,80,130,117,52,133],"class_list":["post-12776","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-fit-and-stretch","category-brand-implementation","category-creativity","category-holidays-2","category-inspiration","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-building","tag-holiday","tag-inspiration-2","tag-julie-cottineau","tag-shopping-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t