{"id":12776,"date":"2009-12-09T09:34:40","date_gmt":"2009-12-09T14:34:40","guid":{"rendered":"http:\/\/BrandTwist.com\/?p=1519"},"modified":"2018-10-18T20:14:40","modified_gmt":"2018-10-18T20:14:40","slug":"this-holiday-go-on-a-brand-safari","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/this-holiday-go-on-a-brand-safari\/","title":{"rendered":"This Holiday, Go on a Brand Safari!"},"content":{"rendered":"

Here’s a way to make\u00a0tedious holiday shopping a bit more palatable.<\/p>\n

While your trudging around the malls and stores this holiday season,\u00a0 don’t look it as a chore, look at it as a brand adventure.<\/p>\n

Or at very least… brand research.<\/p>\n

Notice which shops have the longest lines, what branded shopping bags are people walking around with.<\/p>\n

Ask the shop keepers about the hottest items.<\/p>\n

And make a mental note of what people are wearing.<\/p>\n

Take your flip cam or a notebook and write it down.<\/p>\n

Think about t what trends are revealed by these facts.<\/p>\n

And then reflect on how these can be applied to your brand.
\n<\/p>\n

A while back I wrote about how important it is to Go Out and Explore<\/a><\/strong>. In other words to get out of our offices and into the real world to experience brands and how consumers interact with them.<\/p>\n

Too often we substitute the ease of exploration on the Internet for actual experience. But it\u2019s really not the same.<\/p>\n

Maybe we\u2019re too busy, maybe we\u2019re lazy\u2026but I think if you are really serious about innovation you\u2019ve got to get out and experience the world.<\/p>\n

So as you as walking around with aching feet\u00a0\u00a0looking for that perfect gift for your Secret Santa colleague, take consolation in the fact that you might actually be gaining some actionable insight.<\/p>\n

That\u2019s my point of view. What\u2019s your twist?
\nWhat trends have you noticed this holiday?<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a way to make\u00a0tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,\u00a0 don’t look it as a chore, look at it as a brand adventure. Or at very least… brand research. Notice which shops have the longest lines, what branded shopping bags are people walking […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,23,24,92,93,37],"tags":[40,41,60,42,45,80,130,117,52,133],"class_list":{"0":"post-12776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-fit-and-stretch","9":"category-brand-implementation","10":"category-creativity","11":"category-holidays-2","12":"category-inspiration","13":"tag-brand","14":"tag-brand-building","15":"tag-brand-school","16":"tag-branding","17":"tag-brandtwist","18":"tag-business-building","19":"tag-holiday","20":"tag-inspiration-2","21":"tag-julie-cottineau","22":"tag-shopping-2"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=12776"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12776\/revisions"}],"predecessor-version":[{"id":16587,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/12776\/revisions\/16587"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=12776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=12776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=12776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}